How to trademark a name at the USPTO: filing steps, $250-$350 per class fees, 12-18 month timeline, and the mistakes that get 20% of applications refused.
Trademark registration at the USPTO explained step by step: clearance searches, filing bases, examination, costs, and timelines. Data-backed 2026 guide.
The TESS trademark search system was retired in 2023. Every current option for searching trademarks in 2026, from the USPTO replacement to global databases to APIs.
How to respond to USPTO trademark office actions — covering Section 2(d), 2(e)(1), specimen failures, and identification issues with deadlines.
Guide to the 13 DuPont factors courts use to assess trademark likelihood of confusion, with real case examples and examiner weighting patterns.
AI adoption among IP professionals surged from 57% to 85% in two years. From the USPTO's new classification agent that cuts prep time from 5 months to 5 minutes, to deep learning systems searching 57 million logos in seconds — here's how AI is reshaping every stage of trademark search and what it means for practitioners.
Nearly half of all USPTO trademark applications are rejected. Most failures trace back to the same mistake: choosing a name that describes what you do instead of who you are. Here's how to use the Abercrombie spectrum, AI-era cautionary tales, and a 5-step naming process to pick a name that sticks — legally.
A data-backed guide to defending your brand against trademark squatting in China — covering CNIPA's crackdown on bad-faith filings, famous cases from Apple to New Balance, the first-to-file system, China's subclass strategy, and a practical defensive playbook with real cost estimates.
How trademarks die by becoming generic — with cases from Aspirin to Google, the legal standard, policing obligations, and monitoring strategies.