Guides Articles

How-tos and best practices for trademark search, patent analysis, and IP management

Learn how to trademark a phrase at the USPTO. Covers distinctiveness tests, filing steps, $250-$350 fees, and the mistakes that get applications refused.
·15 min read

How to Trademark a Phrase: A Complete Guide

Learn how to trademark a phrase at the USPTO. Covers distinctiveness tests, filing steps, $250-$350 fees, and the mistakes that get applications refused.

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Claire Ashford
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The TESS trademark search system was retired in 2023. Every current option for searching trademarks in 2026, from the USPTO replacement to global databases to APIs.
·12 min read

TESS Is Gone: How to Search Trademarks in 2026

The TESS trademark search system was retired in 2023. Every current option for searching trademarks in 2026, from the USPTO replacement to global databases to APIs.

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Drew Mercer
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Abstract visualization of brand name candidates being filtered through a trademark distinctiveness spectrum
·10 min read

How to Name a Brand That Can Actually Be Trademarked

Nearly half of all USPTO trademark applications are rejected. Most failures trace back to the same mistake: choosing a name that describes what you do instead of who you are. Here's how to use the Abercrombie spectrum, AI-era cautionary tales, and a 5-step naming process to pick a name that sticks — legally.

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Drew Mercer
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Shield icon overlaid on a map of China representing brand protection against trademark squatting
·12 min read

China Trademark Squatting: The $60M Problem and How to Defend Your Brand

A data-backed guide to defending your brand against trademark squatting in China — covering CNIPA's crackdown on bad-faith filings, famous cases from Apple to New Balance, the first-to-file system, China's subclass strategy, and a practical defensive playbook with real cost estimates.

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Drew Mercer
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Interconnected world map showing trademark filing routes across major IP offices including USPTO, EUIPO, CNIPA, and WIPO
·12 min read

The Practitioner's Guide to Global Trademark Filing in 2026

A data-backed guide to multi-jurisdiction trademark filing — with real fee tables, Madrid vs. direct filing analysis, a worked five-country cost example, and the Nice Classification 13th Edition changes you need to plan around.

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Drew Mercer
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Diagram showing trademark classes being reorganized under the 2026 Nice Classification update
·10 min read

Nice Classification 2026: What Changed, What Moved, and What You Need To Do

The 13th Edition of the Nice Classification took effect January 1, 2026, bringing the largest structural changes in a decade. Eyewear moved to Class 10, AIaaS landed in Class 42, and essential oils split across four classes. Here is every major reclassification, who is affected, and exactly how to update your search and filing workflows.

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Drew Mercer
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