·11 min read
How Long Does a Trademark Take? Timelines by Office
How long does a trademark take? USPTO registration averages 12-18 months, EUIPO 6-9 months. Timelines by office, what causes delays, and how to file faster.
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Blog
Insights and updates from Signa
Claire Ashford
·13 min read
Descriptive Trademarks: When Your Name Can't Be Registered
A descriptive trademark tells consumers what you sell, which is exactly why it can't be registered. Learn the legal framework, key cases, and your options.
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·13 min read
Trademark Fair Use: When You Can Use Someone Else's Mark
Trademark fair use has two distinct doctrines that most people conflate. How descriptive fair use and nominative fair use actually work, with key cases.
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·11 min read
Build a Trademark Portfolio Tracker with Signa and Supabase
Build a trademark portfolio tracker with Signa and Supabase. Import marks, surface renewal deadlines by urgency, and get real-time alerts on status changes.
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·11 min read
The AI Trademark Boom: Filing Patterns That Reveal Where Machine Learning Is Headed
AI trademark filings hit 21,286 in 2025, up 86% YoY. Signa analyzed the filing patterns, class distribution, and what the data signals about AI's next phase.
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·14 min read
How to Register a Trademark in the EU: A Step-by-Step EUIPO Guide
EU trademark registration covers 27 countries in a single EUR 850 filing. Learn the EUIPO process, fees, timeline, and common mistakes step by step.
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·17 min read
Madrid Protocol vs Direct Filing: When Each Makes Sense
The Madrid Protocol trademark system saves money at scale but carries central attack risk. A framework for choosing between Madrid filing and direct registration.
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·12 min read
Intent to Use vs. Use in Commerce: How to Choose Your Trademark Filing Basis
Intent to use trademark (Section 1b) vs. use in commerce (Section 1a): how to choose the right filing basis. Priority dates, costs, and common mistakes.
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·10 min read
What AI Trademark Filings Reveal About Unreleased Products
AI product trademark filings reveal what's coming before it ships. Signa analyzed USPTO data from OpenAI, Anthropic, Google, xAI, and Meta.
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