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    <title>Signa Blog</title>
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    <description>Reports, insights and more from Signa. Learn about trademark API best practices, product updates, company news, and industry trends.</description>
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    <lastBuildDate>Fri, 17 Apr 2026 05:34:24 GMT</lastBuildDate>
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    <item>
      <title><![CDATA[Trademark vs Patent vs Copyright: What Each Protects, What Each Costs, and Which You Actually Need]]></title>
      <link>https://signa.so/blog/trademark-vs-patent-vs-copyright</link>
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      <description><![CDATA[Trademark vs copyright vs patent: real costs ($65 to $20K+), timelines, and durations compared. Learn which IP protection your business actually needs.]]></description>
      <pubDate>Fri, 17 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
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      <title><![CDATA[How to Trademark a Phrase: A Complete Guide]]></title>
      <link>https://signa.so/blog/how-to-trademark-a-phrase</link>
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      <description><![CDATA[Learn how to trademark a phrase at the USPTO. Covers distinctiveness tests, filing steps, $250-$350 fees, and the mistakes that get applications refused.]]></description>
      <pubDate>Wed, 15 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
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      <title><![CDATA[How Long Does a Trademark Last? Duration, Renewal Deadlines, and What Happens If You Miss One]]></title>
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      <description><![CDATA[How long does a trademark last? US marks last 10 years but need maintenance at year 5. Learn deadlines, fees, grace periods, and what a missed filing costs.]]></description>
      <pubDate>Mon, 13 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
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      <title><![CDATA[How to Trademark a Logo: What Changes When Your Mark Is a Design]]></title>
      <link>https://signa.so/blog/how-to-trademark-a-logo</link>
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      <description><![CDATA[How to trademark a logo at the USPTO: design search codes, specimen rules, composite vs. separate filing, and the mistakes that sink design mark applications.]]></description>
      <pubDate>Fri, 10 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
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      <title><![CDATA[How Much Does a Trademark Cost? The Real Numbers for 2026]]></title>
      <link>https://signa.so/blog/how-much-does-a-trademark-cost</link>
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      <description><![CDATA[Trademark cost in 2026: $350/class government fee, $1,000-$2,500 for attorney help, plus renewal fees. Full breakdown of every cost from filing to maintenance.]]></description>
      <pubDate>Thu, 09 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Guides]]></category>
      
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      <title><![CDATA[How to Trademark a Name: What the Process Costs, How Long It Takes, and Where Applications Fail]]></title>
      <link>https://signa.so/blog/how-to-trademark-a-name</link>
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      <description><![CDATA[How to trademark a name at the USPTO: filing steps, $250-$350 per class fees, 12-18 month timeline, and the mistakes that get 20% of applications refused.]]></description>
      <pubDate>Mon, 06 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Guides]]></category>
      
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      <title><![CDATA[How Trademark Registration Works: From Clearance Search to Registration Certificate]]></title>
      <link>https://signa.so/blog/how-trademark-registration-works</link>
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      <description><![CDATA[Trademark registration at the USPTO explained step by step: clearance searches, filing bases, examination, costs, and timelines. Data-backed 2026 guide.]]></description>
      <pubDate>Fri, 03 Apr 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Guides]]></category>
      
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      <title><![CDATA[TESS Is Gone: How to Search Trademarks in 2026]]></title>
      <link>https://signa.so/blog/tess-is-gone-how-to-search-trademarks</link>
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      <description><![CDATA[The TESS trademark search system was retired in 2023. Every current option for searching trademarks in 2026, from the USPTO replacement to global databases to APIs.]]></description>
      <pubDate>Wed, 01 Apr 2026 10:00:00 GMT</pubDate>
      <author>Drew Mercer</author>
      <category><![CDATA[Guides]]></category>
      
      <category><![CDATA[Trademark Search]]></category>
      <category><![CDATA[USPTO]]></category>
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      <title><![CDATA[How to Respond to a Trademark Office Action: A Guide for Every Refusal Type]]></title>
      <link>https://signa.so/blog/office-action-response-guide</link>
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      <description><![CDATA[How to respond to USPTO trademark office actions — covering Section 2(d), 2(e)(1), specimen failures, and identification issues with deadlines.]]></description>
      <pubDate>Tue, 31 Mar 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Trademark Filing]]></category>
      <category><![CDATA[Best Practices]]></category>
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[USPTO]]></category>
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      <title><![CDATA[The DuPont Factors: How Courts Decide Likelihood of Confusion]]></title>
      <link>https://signa.so/blog/dupont-factors-likelihood-of-confusion</link>
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      <description><![CDATA[Guide to the 13 DuPont factors courts use to assess trademark likelihood of confusion, with real case examples and examiner weighting patterns.]]></description>
      <pubDate>Sat, 28 Mar 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Trademark Search]]></category>
      <category><![CDATA[Best Practices]]></category>
      <category><![CDATA[Brand Protection]]></category>
      <category><![CDATA[Case Study]]></category>
      <category><![CDATA[USPTO]]></category>
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      <title><![CDATA[How AI is Transforming Trademark Search in 2026]]></title>
      <link>https://signa.so/blog/ai-powered-trademark-search</link>
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      <description><![CDATA[AI adoption among IP professionals surged from 57% to 85% in two years. From the USPTO's new classification agent that cuts prep time from 5 months to 5 minutes, to deep learning systems searching 57 million logos in seconds — here's how AI is reshaping every stage of trademark search and what it means for practitioners.]]></description>
      <pubDate>Wed, 25 Mar 2026 10:00:00 GMT</pubDate>
      <author>Maya Tan</author>
      <category><![CDATA[Product]]></category>
      <category><![CDATA[Trademark Analytics]]></category>
      <category><![CDATA[Artificial Intelligence]]></category>
      <category><![CDATA[Trademark Search]]></category>
      <category><![CDATA[Machine Learning]]></category>
      <category><![CDATA[Automation]]></category>
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      <title><![CDATA[How to Name a Brand That Can Actually Be Trademarked]]></title>
      <link>https://signa.so/blog/how-to-name-a-brand-trademark</link>
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      <description><![CDATA[Nearly half of all USPTO trademark applications are rejected. Most failures trace back to the same mistake: choosing a name that describes what you do instead of who you are. Here's how to use the Abercrombie spectrum, AI-era cautionary tales, and a 5-step naming process to pick a name that sticks — legally.]]></description>
      <pubDate>Wed, 18 Mar 2026 10:00:00 GMT</pubDate>
      <author>Drew Mercer</author>
      <category><![CDATA[Guides]]></category>
      <category><![CDATA[Trademark Analytics]]></category>
      
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      <title><![CDATA[China Trademark Squatting: The $60M Problem and How to Defend Your Brand]]></title>
      <link>https://signa.so/blog/china-trademark-squatting-defense</link>
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      <description><![CDATA[A data-backed guide to defending your brand against trademark squatting in China — covering CNIPA's crackdown on bad-faith filings, famous cases from Apple to New Balance, the first-to-file system, China's subclass strategy, and a practical defensive playbook with real cost estimates.]]></description>
      <pubDate>Tue, 10 Mar 2026 10:00:00 GMT</pubDate>
      <author>Drew Mercer</author>
      <category><![CDATA[Guides]]></category>
      <category><![CDATA[Global IP]]></category>
      <category><![CDATA[Brand Protection]]></category>
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      <title><![CDATA[Protecting Your Brand from Becoming Generic: Lessons from Aspirin to Xerox]]></title>
      <link>https://signa.so/blog/protecting-brand-from-genericization</link>
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      <description><![CDATA[How trademarks die by becoming generic — with cases from Aspirin to Google, the legal standard, policing obligations, and monitoring strategies.]]></description>
      <pubDate>Sat, 07 Mar 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Brand Protection]]></category>
      <category><![CDATA[Best Practices]]></category>
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Case Study]]></category>
      <category><![CDATA[Trademark Monitoring]]></category>
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      <title><![CDATA[When to Negotiate a Coexistence Agreement Instead of Fighting]]></title>
      <link>https://signa.so/blog/coexistence-agreement-negotiation-guide</link>
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      <description><![CDATA[A practical guide to trademark coexistence agreements — when they beat litigation, key terms to negotiate, and real-world examples.]]></description>
      <pubDate>Fri, 27 Feb 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Best Practices]]></category>
      <category><![CDATA[IP Strategy]]></category>
      <category><![CDATA[Trademark Opposition]]></category>
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      <title><![CDATA[Naked Licensing: The Silent Trademark Killer]]></title>
      <link>https://signa.so/blog/naked-licensing-trademark-killer</link>
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      <description><![CDATA[How naked licensing destroys trademarks — covering landmark cases, the quality control requirement, franchise implications, and practical frameworks.]]></description>
      <pubDate>Thu, 19 Feb 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Brand Protection]]></category>
      <category><![CDATA[Best Practices]]></category>
      <category><![CDATA[Portfolio Management]]></category>
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      <title><![CDATA[The Practitioner's Guide to Global Trademark Filing in 2026]]></title>
      <link>https://signa.so/blog/global-trademark-filing-strategy</link>
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      <description><![CDATA[A data-backed guide to multi-jurisdiction trademark filing — with real fee tables, Madrid vs. direct filing analysis, a worked five-country cost example, and the Nice Classification 13th Edition changes you need to plan around.]]></description>
      <pubDate>Thu, 12 Feb 2026 14:00:00 GMT</pubDate>
      <author>Drew Mercer</author>
      <category><![CDATA[Guides]]></category>
      <category><![CDATA[Global IP]]></category>
      <category><![CDATA[Trademark Filing]]></category>
      <category><![CDATA[IP Strategy]]></category>
      <category><![CDATA[WIPO]]></category>
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      <category><![CDATA[EUIPO]]></category>
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      <title><![CDATA[Trade Dress Protection: Beyond Logos and Names]]></title>
      <link>https://signa.so/blog/trade-dress-protection-guide</link>
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      <description><![CDATA[Guide to trade dress protection — the distinctiveness and non-functionality tests, famous examples from Coca-Cola to Louboutin, and registration strategies.]]></description>
      <pubDate>Fri, 06 Feb 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Brand Protection]]></category>
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      <title><![CDATA[TTAB Proceedings: The Complete Guide to Oppositions, Cancellations, and Appeals]]></title>
      <link>https://signa.so/blog/ttab-proceedings-guide</link>
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      <description><![CDATA[Complete guide to TTAB proceedings — opposition and cancellation timelines, costs, success rates, settlement strategies, and trial procedures.]]></description>
      <pubDate>Wed, 28 Jan 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Trademark Opposition]]></category>
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Best Practices]]></category>
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      <category><![CDATA[USPTO]]></category>
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      <title><![CDATA[Proving Acquired Distinctiveness: How to Build and Document Secondary Meaning]]></title>
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      <description><![CDATA[How to prove acquired distinctiveness for trademarks — the six types of evidence, Section 2(f) claims, the five-year shortcut, and real case studies.]]></description>
      <pubDate>Fri, 16 Jan 2026 10:00:00 GMT</pubDate>
      <author>Claire Ashford</author>
      <category><![CDATA[Analysis]]></category>
      
      <category><![CDATA[Legal]]></category>
      <category><![CDATA[Best Practices]]></category>
      <category><![CDATA[Brand Protection]]></category>
      <category><![CDATA[Trademark Filing]]></category>
      <category><![CDATA[Case Study]]></category>
      <category><![CDATA[USPTO]]></category>
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      <title><![CDATA[Nice Classification 2026: What Changed, What Moved, and What You Need To Do]]></title>
      <link>https://signa.so/blog/nice-classification-2026-guide</link>
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      <description><![CDATA[The 13th Edition of the Nice Classification took effect January 1, 2026, bringing the largest structural changes in a decade. Eyewear moved to Class 10, AIaaS landed in Class 42, and essential oils split across four classes. Here is every major reclassification, who is affected, and exactly how to update your search and filing workflows.]]></description>
      <pubDate>Mon, 05 Jan 2026 09:00:00 GMT</pubDate>
      <author>Drew Mercer</author>
      <category><![CDATA[Guides]]></category>
      <category><![CDATA[Trademark Analytics]]></category>
      <category><![CDATA[Trademark Filing]]></category>
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      <title><![CDATA[The Problem With Trademark Data (And Why We Built an API to Fix It)]]></title>
      <link>https://signa.so/blog/introducing-signa-api</link>
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      <description><![CDATA[93.2 million active trademarks. 200+ offices. Zero unified way to access them. Here's why trademark data remains one of the most fragmented datasets in legal tech — and what Signa's API does about it.]]></description>
      <pubDate>Mon, 15 Dec 2025 09:00:00 GMT</pubDate>
      <author>Maya Tan</author>
      <category><![CDATA[Product]]></category>
      <category><![CDATA[Trademark Analytics]]></category>
      <category><![CDATA[API]]></category>
      <category><![CDATA[Trademark Search]]></category>
      <category><![CDATA[Automation]]></category>
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