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Naked Licensing: The Silent Trademark Killer
·17 min read

Naked Licensing: The Silent Trademark Killer

How naked licensing destroys trademarks — covering landmark cases, the quality control requirement, franchise implications, and practical frameworks.

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Claire Ashford
Interconnected world map showing trademark filing routes across major IP offices including USPTO, EUIPO, CNIPA, and WIPO
·12 min read

The Practitioner's Guide to Global Trademark Filing in 2026

A data-backed guide to multi-jurisdiction trademark filing — with real fee tables, Madrid vs. direct filing analysis, a worked five-country cost example, and the Nice Classification 13th Edition changes you need to plan around.

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Drew Mercer
Trade Dress Protection: Beyond Logos and Names
·16 min read

Trade Dress Protection: Beyond Logos and Names

Guide to trade dress protection — the distinctiveness and non-functionality tests, famous examples from Coca-Cola to Louboutin, and registration strategies.

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Claire Ashford
Diagram showing trademark classes being reorganized under the 2026 Nice Classification update
·10 min read

Nice Classification 2026: What Changed, What Moved, and What You Need To Do

The 13th Edition of the Nice Classification took effect January 1, 2026, bringing the largest structural changes in a decade. Eyewear moved to Class 10, AIaaS landed in Class 42, and essential oils split across four classes. Here is every major reclassification, who is affected, and exactly how to update your search and filing workflows.

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Drew Mercer