WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
"WHERE PLAY STARTS AND DISCOVERY NEVER ENDS." is a word mark owned by Target Brands, Inc., filed at the USPTO on October 23, 2026. It is under examination and covers classes 3, 7, 9, 14, 15, 16, 18, 20, 21, 26, 28 and 35.
- Status
- Under examination
- Since October 23, 2026
- Filed
- October 23, 2026
- Registered
- Not yet
- Expires
- Not recorded
- Application no.
- 50178985
- Registration no.
- Not yet
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word mark
- 12 classes
Who owns WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.
Owner
Target Brands, Inc.
Minneapolis, United States
Representative
Renee S Kraft
Target Brands, Inc.
What the mark covers
The products and services WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. is filed for, grouped by Nice class.
Beauty kits for children comprised of nail polish, lip balm and cosmetics; cosmetics for children; colour cosmetics for children; lipstick; lip balms; eye shadow; face powder; blush; blush pencils; nail polish; eyeliners; eyeliner pencils; make-up kits comprised primarily of cosmetics, make-up palettes, applicators for applying make-up and also including personal compact mirrors and make-up brushes
Bubble making machines
Decorative magnets in the shape of letters and numbers; decorative magnets in the shape of animals and food items; sunglasses; abacuses; PC tablets; children's portable handheld digital electronic device adapted for use as an interactive electronic book reader, camera, and combination video player and recorder; tablet computers; children's tablet computers; electronic writing tablets; downloadable game software for children; downloadable children's educational computer applications; downloadable children's educational software; carrying cases specially adapted for handheld electronic reading devices in the nature of handheld computers and media players and accessories therefor in the nature of computer hardware; computer game cartridges
Jewelry making kits; beads for making jewelry
Drums; bongo drums
Writing or drawing books; cloth children's books; crossword puzzles; arts and crafts clay kits; children's arts and crafts paper kits; arts and crafts bead kits; easels; pottery kits comprised of clay, clay sculpting tools, instruction and information cards, namely, arts and crafts clay kits for making pottery; printed educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, activity books, puzzle books and printed puzzles in the field of a variety of educational disciplines in pre-school through eighth grade; Jump ropes; basketball hoops; plastic toy hoops; sand toys, namely, buckets, shovels, rakes, watering cans, and sifters; bubble-making wands; bubble-making wand and solution sets; toy bubble-making solution
Tote bags; handbags; backpacks
Toy boxes and chests; cosmetic mirrors, namely, personal compact mirrors; toilet mirrors being hand-held mirrors; art tables being furniture
Eyeshadow brushes; cosmetic brushes; eyebrow brushes; lip brushes; nail brushes; hairbrushes; make-up brushes; applicator wands for applying make-up
Beads for handicraft work; beads, other than for making jewelry; knitting kits comprised primarily of knitting needles and also including yarn, printed knitting patterns; bead kit, namely, fuse bead kit consisting primarily of beads for handicraft work and also including plastic peg boards
smart plush toys; magnetic dolls; hand puppets; action figure toys and accessories therefor; play sets for action figures; toy umbrellas; cube-type puzzles; board games; chess sets; chess games; chess pieces; checkers; checkers sets; checkers games; checkers pieces; marbles games; manipulative games; parlor games; travel games, namely, travel board games and card games; building games; tossing disc toys; flying discs; yard games, namely, bocce ball, badminton sets, cornhole game board; cornhole bags; cornhole game sets; croquet sets, discs for playing disc golf and lawn darts, equipment sold as a unit for playing ladder ball, lawn bowling, and washer toss games; equipment sold as a unit for playing ring toss games; paddle ball games; dart games; darts; balls for games; balls for sports; dice games; stress relief exercise balls; elastic, rubber foam and foam sensory balls and sensory bands, namely, stress relief exercise balls and exercise bands; dice; cups for dice; interchangeable magnetic toy vehicles; toy helicopters; toy airplanes; toy steering wheels; play mats for use with toy vehicles; children's activity tables containing manipulative toys which convert to easels; push toys; toy clocks and watches; squeeze toys; children's multiple activity toys sold as a unit with printed books; toy magic sets for magic tricks; miniature toy sports games; toy microphone; toy chimes; violins; electronic novelty musical toys, namely, toy piano mat; water squirting toys; toy cell phones; toy remotes; toy dough; toy microscopes; toy binoculars; toy magnifying glasses; toy flashlights; play houses and toy accessories therefor; educational toy science kits for children, namely, children's educational toys for developing science skills; children's activity kits sold as a unit for making toy modeling dough in the nature of free-flowing play gel; toy tea sets; toy wallets; toy imitation cosmetics; phone, perfume, brush; toy, namely, battery-powered computer game with LCD screen which features animation and sound effects; electronic learning toys; electronic action toys; remote-controlled toy vehicles; toy electronic pets in the nature of smart robot toys; electronic action toys in the nature of toy animals; play equipment in the nature of toy ball pits and balls for toy ball pits; ride-on toy boxes and chests in the nature of ride-on toys
Retail department store services; online retail department store services; Wholesale store services featuring a wide variety of consumer goods; online wholesale store services featuring a wide variety of consumer goods
What has happened so far
Steps recorded by the USPTO, newest first.
- Application filing receipt mailed
- New application entered
About WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.
Who owns the trademark "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS."?
The USPTO trademark "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS." (application 50178985) is owned by Target Brands, Inc.
What is the status of "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS."?
Its status at the USPTO is: under examination.
Get this data via the API
Everything on this page comes from the Signa API. Pull WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_01a16e04-218b-7070-90f1-6bbd620de7de
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_01a16e04-218b-7070-90f1-6bbd620de7de",
"object": "trademark",
"mark_text": "WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.",
"status": {
"primary": "pending",
"stage": "examining"
},
"office_code": "US",
"application_number": "50178985",
"filing_date": "2026-10-23",
"nice_classes": [
3,
7,
9,
14,
15,
16,
18,
20,
21,
26,
28,
35
],
"owners": [
{
"name": "Target Brands, Inc.",
"entity_id": "ent_019ebc18-aa46-756c-b7fc-5c93bf2327ac"
}
]
}