Class 35 Advertising and Business
Nice Class 35 is the services class for advertising and business. Signa tracks 6,261,356 marks in this class at 11 offices, 55% still active.
- Trademarks in this class
- 6,261,356
- Still active55% of the class
- 3,415,546
- Filed in 2025
- 350,375
- Offices
- 11
What Class 35 covers
The official class heading, plus common services terms filed under it.
Class heading
Advertising; business management, organization and administration; office functions
Who files most in Class 35
Ranked by unique Class 35 marks. Subsidiaries and owner-name variants count toward the parent company.
Amazon Technologies, Inc.
AMZN · United States
3,029 Class 35 marks39% of portfolioS. Malhotra & Co. AG
Switzerland
2,772 Class 35 marks66% of portfolioDeutsche Telekom AG
DTE · Germany
2,159 Class 35 marks45% of portfolioAbercrombie & Fitch Europe Sagl
Switzerland
1,668 Class 35 marks60% of portfolioVolkswagen Aktiengesellschaft
VOW · Germany
1,488 Class 35 marks43% of portfolioInternational Business Machines Corporation
IBM · United States
1,297 Class 35 marks17% of portfolioComité International Olympique (CIO)
Switzerland
1,134 Class 35 marks88% of portfolioApple Inc.
AAPL · United States
779 Class 35 marks12% of portfolio
Where Class 35 marks are filed
Office totals add up each office's own register, so an international registration counts at WIPO and again at each covered office where it is designated.
By office
- USPTO1,452,87923%
- WIPO1,202,39919%
- INPI France931,33215%
- EUIPO757,03612%
- UKIPO699,82011%
- CIPO408,2777%
- IP Australia322,1135%
- IPI218,3183%
+3 more
By status
Filings per year
New Class 35 applications each year across every office Signa tracks. The current year is year to date.
- Peak year · 350,375 filed
- 2025
- 2022 to 2026 · filed
- 1,474,146
- First filing
- 1883
Filings by year: 1883: 1, 1900: 1815, 1907: 1, 1910: 1, 1913: 1, 1915: 1, 1916: 3, 1918: 2, 1920: 2, 1921: 1, 1922: 1, 1924: 2, 1928: 2, 1929: 3, 1931: 2, 1932: 1, 1933: 2, 1934: 2, 1935: 3, 1936: 1, 1937: 1, 1938: 1, 1941: 3, 1942: 1, 1943: 1, 1944: 3, 1945: 2, 1946: 3, 1947: 20, 1948: 19, 1949: 17, 1950: 14, 1951: 8, 1952: 21, 1953: 27, 1954: 42, 1955: 51, 1956: 84, 1957: 42, 1958: 55, 1959: 83, 1960: 115, 1961: 168, 1962: 233, 1963: 257, 1964: 308, 1965: 325, 1966: 1173, 1967: 854, 1968: 894, 1969: 1258, 1970: 1055, 1971: 1166, 1972: 1208, 1973: 1249, 1974: 1579, 1975: 3122, 1976: 3661, 1977: 4180, 1978: 5869, 1979: 5697, 1980: 6497, 1981: 7431, 1982: 8550, 1983: 8998, 1984: 10926, 1985: 12617, 1986: 16846, 1987: 19814, 1988: 24627, 1989: 27317, 1990: 30479, 1991: 27423, 1992: 26425, 1993: 30975, 1994: 30721, 1995: 39510, 1996: 50613, 1997: 57346, 1998: 65039, 1999: 98605, 2000: 141050, 2001: 100006, 2002: 90155, 2003: 95775, 2004: 106281, 2005: 125441, 2006: 149782, 2007: 158844, 2008: 162609, 2009: 150044, 2010: 169343, 2011: 194277, 2012: 196672, 2013: 205481, 2014: 214187, 2015: 257738, 2016: 258672, 2017: 255206, 2018: 265877, 2019: 273458, 2020: 267936, 2021: 294808, 2022: 288634, 2023: 284771, 2024: 300983, 2025: 350375, 2026: 249383.
Recently registered in Class 35
A few of the newest registrations. Search the class to see them all.
Search Class 35 trademarks| Mark | Status | Office | Classes | Filed |
|---|---|---|---|---|
| BONITO GUSTO | registered | EUIPO | 32, 33, 35 | 2026-04-27 |
| Smyk Club | registered | EUIPO | 9, 35, 36, 38 | 2026-04-25 |
| EsDeeKid | registered | EUIPO | 9, 16, 25, 34, 35, 38 | 2026-04-27 |
| ESTA-ON PROPTECH FOR SMARTER GROWTH | registered | EUIPO | 9, 35, 36, 37, 42, 45 | 2026-04-24 |
| fbrq.ai | registered | EUIPO | 9, 35, 42 | 2026-04-24 |
| EPIKNIGHT | registered | EUIPO | 9, 35, 38, 41, 42, 43 | 2026-05-11 |
About Class 35
What does Nice Class 35 cover?
Advertising; business management, organization and administration; office functions
Which office has the most Class 35 trademarks?
USPTO leads with 1,452,879 Class 35 trademarks tracked by Signa.
Which company has the most Class 35 trademarks?
Among the companies Signa resolves, Amazon Technologies, Inc. holds the most, with 3,029 unique Class 35 marks.
Get this data via the API
Every number on this page comes from the Signa API. Pull Class 35 statistics and terms into your own product with one request.
GET/v1/analytics/classifications/{id}Totals, status mix, office split and filings per year
GET/v1/classifications/{id}Official heading and every goods or services term
GET/v1/trademarks?nice_classes=35Search trademarks filed in Class 35
ID=35
curl https://api.signa.so/v1/analytics/classifications/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"object": "classification_analytics",
"nice_class": 35,
"total_marks": 6261356,
"active_count": 3415546,
"by_office": {
"US": 1452879,
"WO": 1202399,
"FR": 931332
}
}