USPTO trademark

WOW COLOR WOW

Under examinationUSPTOFigurative markClass 3

"WOW COLOR WOW" is a figurative mark owned by L'Oreal USA S/D, Inc., filed at the USPTO on October 5, 2026. It is under examination and covers class 3 (Cosmetics and Cleaning Preparations).

View L'Oreal USA S/D, Inc. portfolioGet this data via the API
Official USPTO record
WOW COLOR WOW trademark as filed
As filed with the USPTO
Status
Under examination
Since October 5, 2026
Filed
October 5, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50144401
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Figurative mark
1 class
Ownership

Who owns WOW COLOR WOW

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

L'Oreal USA S/D, Inc.

New York, United States

2,115 trademarks in the portfolioView company

Representative

Lisa M. Gigliotti

L'Oreal USA S/D, Inc.

Goods and services

What the mark covers

The products and services WOW COLOR WOW is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Application filing receipt mailed
  2. New application entered
FAQ

About WOW COLOR WOW

Who owns the trademark "WOW COLOR WOW"?

The USPTO trademark "WOW COLOR WOW" (application 50144401) is owned by L'Oreal USA S/D, Inc.

What is the status of "WOW COLOR WOW"?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WOW COLOR WOW and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a1115a-8941-77a9-a952-fbf6bf250347
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a1115a-8941-77a9-a952-fbf6bf250347",
  "object": "trademark",
  "mark_text": "WOW COLOR WOW",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "50144401",
  "filing_date": "2026-10-05",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "L'Oreal USA S/D, Inc.",
      "entity_id": "ent_019ebc04-41ae-770a-b918-43d802bed3f6"
    }
  ]
}