L'Oreal USA, Inc. trademarks

United StatesLEI 529900MBZ0PRAP172T60

L'Oreal USA, Inc. owns 2,114 unique trademarks in 4 jurisdictions, combined from 12 owner names in the registers. 1,608 of them are active.

Browse all trademarksGet this data via the API
Unique trademarks
2,114
Active76% of unique marks
1,608
Jurisdictions
4
Owner names grouped
12
Coverage

Where L'Oreal USA, Inc. protects its brands

Each mark counts once here: an international registration is grouped with its country designations, not counted once per country.

By office

By classA mark can cover several classes

  • Class 3Cosmetics and Cleaning Preparations1,86888%
  • Class 35Advertising and Business1457%
  • Class 5Pharmaceuticals774%
  • Class 41Education and Entertainment653%
  • Class 21Housewares and Glass472%
  • Class 44Medical, Beauty, and Agricultural412%
  • Class 42Computer and Scientific Services332%
  • Class 9Computers and Scientific Devices322%

+15 more

Activity

Filings per year

New trademarks L'Oreal USA, Inc. has filed each year, counting each mark once.

Peak year · 216 filed
2024
2022 to 2026 · filed
935
First filing
1959

Filings by year: 1959: 1, 1961: 1, 1964: 1, 1967: 1, 1972: 3, 1973: 1, 1976: 2, 1977: 1, 1978: 1, 1979: 2, 1982: 2, 1983: 1, 1984: 3, 1985: 5, 1986: 2, 1987: 2, 1988: 2, 1989: 2, 1990: 7, 1991: 2, 1992: 1, 1993: 7, 1994: 5, 1995: 9, 1996: 7, 1997: 7, 1998: 9, 1999: 5, 2000: 10, 2001: 13, 2002: 23, 2003: 24, 2004: 22, 2005: 36, 2006: 16, 2007: 21, 2008: 35, 2009: 25, 2010: 32, 2011: 36, 2012: 48, 2013: 70, 2014: 55, 2015: 62, 2016: 77, 2017: 83, 2018: 72, 2019: 80, 2020: 105, 2021: 142, 2022: 161, 2023: 173, 2024: 216, 2025: 204, 2026: 181.

Disputes and deals

Oppositions, cancellations and ownership changes

Proceedings L'Oreal USA, Inc. has been part of, and the assignments recorded against its marks.

Disputes & oppositions

Proceedings
61
As challenger
34
As defendant100% win rate
27

By proceeding type

  • Opposition53
  • Cancellation7
  • Non use removal1

Outcomes

  • Other55
  • Pending4
  • Challenger lost2

Assignments & security interests

Transactions
59
Marks acquired
39
Marks divested
20
Marks with liens
0
Unreleased security interests
0
  • Merger34
  • Assignment20
  • Other2
  • Name change2
  • Partial assignment1

Recorded from 2001-02-09 to 2026-02-18.

Portfolio

Latest filings

The most recent applications across L'Oreal USA, Inc.'s owner names.

Browse all 2,114 register records
MarkStatusOfficeClassesFiled
BABY LIPS SOUFFLÉ BALMexaminingUSPTO32026-10-27
MEGA GLOSSexaminingUSPTO32026-10-23
EMPIRE SHINEexaminingUSPTO32026-10-19
SKY LOCKpending publicationUSPTO32026-10-19
3-1 SLEEK STARexaminingUSPTO32026-10-19
LIP LINGERIE BLUR STAINexaminingUSPTO32026-10-19
FAQ

About L'Oreal USA, Inc.'s trademarks

How many trademarks does L'Oreal USA, Inc. own?

L'Oreal USA, Inc. owns 2,114 unique trademarks across the registers Signa tracks.

How many of L'Oreal USA, Inc.'s trademarks are registered?

1,291 of L'Oreal USA, Inc.'s unique marks are registered.

Where does L'Oreal USA, Inc. file the most trademarks?

L'Oreal USA, Inc. holds the most marks at the USPTO, with 2,088 unique marks.

API

Get this data via the API

Every number on this page comes from the Signa API. Pull L'Oreal USA, Inc.'s portfolio into your own product with one request.

  • GET/v1/entities/{id}/analytics

    Portfolio, disputes and ownership changes

  • GET/v1/entities/{id}

    Company record, ticker, LEI and owner names

  • GET/v1/entities/{id}/trademarks

    Every trademark in the portfolio

Get API keyView docs
GET /v1/entities/{id}/analytics
ID=ent_019ebc04-41ae-770a-b918-43d802bed3f6
curl https://api.signa.so/v1/entities/$ID/analytics \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "object": "analytics_report",
  "subject": {
    "id": "ent_019ebc04-41ae-770a-b918-43d802bed3f6",
    "object": "entity",
    "name": "L'OREAL USA, INC."
  },
  "portfolio": {
    "mark_count": 2114,
    "active_count": 1608,
    "jurisdiction_spread": {
      "US": 2088,
      "WO": 18,
      "AU": 7
    }
  }
}