L'Oreal trademarks

FranceLEI 529900JI1GG6F7RKVI53

L'Oreal owns 29,507 unique trademarks in 59 jurisdictions, combined from 49 owner names in the registers. 18,686 of them are active.

Browse all trademarksGet this data via the API
Unique trademarks32,347 register records
29,507
Active63% of unique marks
18,686
Jurisdictions
59
Owner names grouped
49
Coverage

Where L'Oreal protects its brands

Each mark counts once here: an international registration is grouped with its country designations, not counted once per country. That gives the 29,507 unique marks above, from 32,347 register records.

By office

+51 more

By classA mark can cover several classes

+37 more

Activity

Filings per year

New trademarks L'Oreal has filed each year, counting each mark once.

Peak year · 1,111 filed
2016
2022 to 2026 · filed
3,974
First filing
1900

Filings by year: 1900: 111, 1904: 1, 1909: 1, 1914: 3, 1917: 1, 1919: 1, 1921: 1, 1923: 2, 1924: 1, 1925: 2, 1926: 1, 1927: 1, 1928: 5, 1929: 3, 1931: 1, 1932: 1, 1933: 4, 1934: 1, 1935: 4, 1936: 1, 1937: 1, 1939: 2, 1940: 1, 1941: 1, 1942: 4, 1945: 6, 1946: 14, 1947: 9, 1948: 8, 1949: 9, 1950: 14, 1951: 17, 1952: 13, 1953: 12, 1954: 27, 1955: 28, 1956: 27, 1957: 19, 1958: 20, 1959: 29, 1960: 27, 1961: 55, 1962: 35, 1963: 47, 1964: 88, 1965: 66, 1966: 53, 1967: 60, 1968: 96, 1969: 74, 1970: 67, 1971: 90, 1972: 113, 1973: 79, 1974: 112, 1975: 82, 1976: 113, 1977: 143, 1978: 193, 1979: 120, 1980: 122, 1981: 132, 1982: 119, 1983: 159, 1984: 266, 1985: 206, 1986: 225, 1987: 204, 1988: 252, 1989: 252, 1990: 354, 1991: 441, 1992: 473, 1993: 382, 1994: 322, 1995: 443, 1996: 446, 1997: 640, 1998: 514, 1999: 508, 2000: 415, 2001: 629, 2002: 496, 2003: 588, 2004: 699, 2005: 542, 2006: 629, 2007: 607, 2008: 579, 2009: 586, 2010: 606, 2011: 836, 2012: 1053, 2013: 1029, 2014: 705, 2015: 1071, 2016: 1111, 2017: 1083, 2018: 1034, 2019: 936, 2020: 853, 2021: 856, 2022: 605, 2023: 701, 2024: 851, 2025: 951, 2026: 866.

Disputes and deals

Oppositions, cancellations and ownership changes

Proceedings L'Oreal has been part of, and the assignments recorded against its marks.

Disputes & oppositions

Proceedings
634
As challenger0% win rate
23
As defendant33% win rate
614

By proceeding type

  • Opposition493
  • Appeal72
  • Cancellation63
  • Non use removal7
  • Revocation1
  • Other1

Outcomes

  • Other428
  • Withdrawn186
  • Pending19
  • Mixed2
  • Challenger won1
  • Challenger lost1

Assignments & security interests

Transactions
109
Marks acquired
87
Marks divested
22
Marks with liens
0
Unreleased security interests
0
  • Assignment98
  • Merger5
  • Other2
  • Correction2
  • Name change2

Recorded from 1961-08-03 to 2025-04-03.

Portfolio

Latest filings

The most recent applications across L'Oreal's owner names.

Browse all 32,347 register records
MarkStatusOfficeClassesFiled
L'OREAL PARIS EXTRAORDINARY YOUTHexaminingEUIPO32026-10-27
BITE MY PEACHexaminingEUIPO32026-10-27
GRAND SANTALexaminingEUIPO32026-10-27
ROUGE MANIFESTOexaminingEUIPO32026-10-27
CURL GLAZEexaminingEUIPO32026-10-27
40202628606VexaminingIPOS32026-10-26
FAQ

About L'Oreal's trademarks

How many trademarks does L'Oreal own?

L'Oreal owns 29,507 unique trademarks across the registers Signa tracks, filed as 32,347 register records.

How many of L'Oreal's trademarks are registered?

15,113 of L'Oreal's unique marks are registered.

Where does L'Oreal file the most trademarks?

L'Oreal holds the most marks at the EUIPO, with 5,928 unique marks.

API

Get this data via the API

Every number on this page comes from the Signa API. Pull L'Oreal's portfolio into your own product with one request.

  • GET/v1/entities/{id}/analytics

    Portfolio, disputes and ownership changes

  • GET/v1/entities/{id}

    Company record, ticker, LEI and owner names

  • GET/v1/entities/{id}/trademarks

    Every trademark in the portfolio

Get API keyView docs
GET /v1/entities/{id}/analytics
ID=ent_019eb6f6-0eb4-7378-b80b-244f4a2ca23b
curl https://api.signa.so/v1/entities/$ID/analytics \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "object": "analytics_report",
  "subject": {
    "id": "ent_019eb6f6-0eb4-7378-b80b-244f4a2ca23b",
    "object": "entity",
    "name": "L'OREAL"
  },
  "portfolio": {
    "mark_count": 29507,
    "active_count": 18686,
    "jurisdiction_spread": {
      "EU": 5928,
      "WO": 5354,
      "GB": 5173
    }
  }
}