DO THE NEW
"DO THE NEW" is a word mark owned by LG Electronics Inc., filed at the USPTO on September 15, 2026. It is under examination and covers classes 9, 16, 35 and 41.
- Status
- Under examination
- Since October 26, 2026
- Filed
- September 15, 2026
- Registered
- Not yet
- Priority date
- September 14, 2026
- Claimed from European Union
- Application no.
- 50108769
- Registration no.
- Not yet
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word mark
- 4 classes
Who owns DO THE NEW
The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.
Owner
LG Electronics Inc.
Seoul, South Korea
Representative
Michael T. Smith
Birch Stewart Kolasch & Birch, LLP
What the mark covers
The products and services DO THE NEW is filed for, grouped by Nice class.
Downloadable electronic publications in the nature of magazines, books, newsletters, brochures, manuals in the field of industrial design, product design and design innovation; Downloadable electronic books in the field of industrial design, product design and design innovation; Downloadable electronic brochures in the field of industrial design, product design and design innovation; Downloadable electronic periodicals in the field of industrial design, product design and design innovation; Downloadable video recordings featuring industrial design, product design and design innovation; Downloadable multimedia files containing text, images, audio and video relating to industrial design, product design and design innovation; Downloadable digital educational materials, namely, handouts, printable books, worksheets, manuals in the field of industrial design, product design and design innovation; Downloadable promotional videos in the field of consumer electronics, industrial design, product design and design innovation
Printed publications, namely, books, magazines, brochures, booklets, manuals in the field of industrial design, product design and design innovation; Printed books in the field of industrial design, product design and design innovation; Printed brochures in the field of industrial design, product design and design innovation; Printed periodicals in the field of industrial design, product design and design innovation; Printed newsletters in the field of industrial design, product design and design innovation; Posters in the field of industrial design, product design and design innovation; Printed instructional and teaching materials in the field of industrial design, product design and design innovation; Printed promotional materials in the field of consumer electronics, industrial design, product design and design innovation
Organization of exhibitions for commercial or advertising purposes in the field of consumer electronics, design and innovation; Development of promotional campaigns relating to consumer electronics, design and innovation; Promotion of goods through design-related brand campaigns; Publication of publicity texts in the field of design and innovation; Production of advertising films in the field of design and innovation; Dissemination of advertising and promotional materials in the field of design and innovation; Providing television home shopping services in the field of consumer electronics, design, and innovation
Organization of exhibitions for cultural or educational purposes in the field of industrial design, product design and design innovation; Arranging and conducting of seminars in the field of industrial design, product design and design innovation; Arranging and conducting of conferences and symposiums in the field of industrial design, product design and design innovation; Arranging and conducting of workshops in the field of industrial design, product design and design innovation; Providing online non-downloadable publications in the nature of books, magazines, brochures, manuals, booklets in the field of industrial design, product design and design innovation; Publication of books, texts and periodicals in the field of industrial design, product design and design innovation, other than publicity texts; Production of non-advertising videos in the field of industrial design, product design and design innovation; Providing online non-downloadable videos in the field of industrial design, product design and design innovation; Providing information in the field of industrial design, product design and design innovation for educational or cultural purposes
What has happened so far
Steps recorded by the USPTO, newest first.
- Teas/email correspondence entered
- Correspondence received in law office
- Teas response to office action received
- Notification of non-final action e-mailed
- Non-final action e-mailed
- Non-final action written
- Assigned to examiner
- New application office supplied data entered
- Application filing receipt mailed
- New application entered
About DO THE NEW
Who owns the trademark "DO THE NEW"?
The USPTO trademark "DO THE NEW" (application 50108769) is owned by LG Electronics Inc.
What is the status of "DO THE NEW"?
Its status at the USPTO is: under examination.
Get this data via the API
Everything on this page comes from the Signa API. Pull DO THE NEW and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_01a0aa63-1119-77ce-a20d-f287ae83d22e
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_01a0aa63-1119-77ce-a20d-f287ae83d22e",
"object": "trademark",
"mark_text": "DO THE NEW",
"status": {
"primary": "pending",
"stage": "examining"
},
"office_code": "US",
"application_number": "50108769",
"filing_date": "2026-09-15",
"nice_classes": [
9,
16,
35,
41
],
"owners": [
{
"name": "LG Electronics Inc.",
"entity_id": "ent_019eb7a2-2648-76ce-986e-a32d6ce15d29"
}
]
}