FEEL THE PLAY
"FEEL THE PLAY" is a word mark owned by Allwyn Management Services AG c/o Allwyn International AG, filed at the USPTO on August 26, 2026. It is under examination and covers classes 9, 28, 35, 38, 41 and 42.
- Status
- Under examination
- Since August 26, 2026
- Filed
- August 26, 2026
- Registered
- Not yet
- Priority date
- August 17, 2026
- Claimed from United Kingdom
- Application no.
- 50074195
- Registration no.
- Not yet
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word mark
- 6 classes
Who owns FEEL THE PLAY
The owner and representative on file with the office.
Owner
Allwyn Management Services AG c/o Allwyn International AG
Luzern, Switzerland
Representative
Jessica Sganga
Baker & Hostetler LLP
What the mark covers
The products and services FEEL THE PLAY is filed for, grouped by Nice class.
Hardware and software for use in lotteries, prize draws and online gaming; computer lottery games; downloadable lottery games for mobile phones; mobile application software featuring lotteries, prize draws and online games; payment terminals for brokering of online payments; electronic terminals for generating lottery tickets; lottery ticket dispensing apparatus; payment terminals, including payment terminals for the brokering of online payments; computer terminals and hardware used for operating lottery and gaming systems; electronic playing cards (electronic scratch cards); electronic lottery tickets
Lottery tickets; lottery cards; lottery scratch cards; lottery game cards; lotteries and game terminals; electronic equipment for playing lotteries; interactive scratch card games
Business management, organisation and administration; office functions; advertising; marketing and promotional services; provision and rental of advertising space; retail services relating to clothing, footwear, headgear, stationery, printed matter, bags, cups, glasses, games and toys; merchandising; business assistance, management and administrative services in the field of betting, exchange rate betting and other betting and lottery services; business analysis and market research; marketing studies; arranging, providing and administering subscriptions in relation to gambling, gaming and lotteries; information, advisory and consultancy services relating to the above
Telecommunications; communication of data by means of telecommunications; data transmission services over telecommunications networks; mobile telecommunications, including operating mobile telecommunications networks, wireless voice and data transmission; mobile connections to internet networks, including high-speed connections and voice over internet protocol services; peer-to-peer communications; telecommunication of lottery results by mobile phone or other means of electronic communication; electronic mail services and electronic text transmission; provision of instant messaging services; personal communications services; pager services; email services; tracking of mobile telephones via satellite signals and location of mobile telephones via satellite signals; radio-paging services; provision of wireless application protocol services including those utilising a secure communications channel; provision of voicemail services; videoconferencing; video telephone services; brokering of access to all kinds of data and information networks and the internet; text and multimedia messaging; creation and providing of telecommunications and communications databases; enabling customers to download digital content via networks and servers to a personal database; operating online chatrooms; message sending; transmission of sporting events; information, advisory and consultancy services relating to the above
Lottery services; prize draws; gaming and gambling services; arranging, operating, organising and conducting lotteries and prize draws, including scratch cards; arranging, operating, organising and conducting lotteries and prize draws via the internet, including scratch cards; operating betting and non-betting gaming equipment; lottery and betting services; online gaming services in the nature of lotteries and prize draws; brokering of lotteries via online lottery tickets; information, advice and consultancy relating to all these services
Software as a service [SaaS]; platform as a service [PaaS]; software as a service [SaaS] featuring software platforms for use in lotteries, prize draws and electronic gaming; platform as a service [PaaS] featuring software platforms for use in lotteries, prize draws and electronic gaming; development of hardware and software for use in lotteries, prize draws and online gaming; information, advice and consultancy relating to all these services
What has happened so far
Steps recorded by the USPTO, newest first.
- Application filing receipt mailed
- New application office supplied data entered
- New application entered
About FEEL THE PLAY
Who owns the trademark "FEEL THE PLAY"?
The USPTO trademark "FEEL THE PLAY" (application 50074195) is owned by Allwyn Management Services AG c/o Allwyn International AG.
What is the status of "FEEL THE PLAY"?
Its status at the USPTO is: under examination.
Get this data via the API
Everything on this page comes from the Signa API. Pull FEEL THE PLAY and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_01a0429f-8f56-7149-9253-ff79129b1eda
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_01a0429f-8f56-7149-9253-ff79129b1eda",
"object": "trademark",
"mark_text": "FEEL THE PLAY",
"status": {
"primary": "pending",
"stage": "examining"
},
"office_code": "US",
"application_number": "50074195",
"filing_date": "2026-08-26",
"nice_classes": [
9,
28,
35,
38,
41,
42
],
"owners": [
{
"name": "Allwyn Management Services AG c/o Allwyn International AG",
"entity_id": null
}
]
}