USPTO trademark

THE MOTHER OF ALL STANDARDS

Opposition periodUSPTOWord markClass 35

"THE MOTHER OF ALL STANDARDS" is a word mark owned by The Honest Company, Inc., filed at the USPTO on August 13, 2026. It is in its opposition period and covers class 35 (Advertising and Business).

View The Honest Company, Inc. portfolioGet this data via the API
Official USPTO record
THE MOTHER OF ALL STANDARDS trademark as filed
As filed with the USPTO
Status
Opposition period
Since October 20, 2026
Filed
August 13, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50049174
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns THE MOTHER OF ALL STANDARDS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

The Honest Company, Inc.

HNST · Playa Vista, United States

283 trademarks in the portfolioView company

Representative

Irene Y. Lee

Russ, August & Kabat

Goods and services

What the mark covers

The products and services THE MOTHER OF ALL STANDARDS is filed for, grouped by Nice class.

  • Online retail store services featuring disinfectant bathroom cleaners, vitamins, disposable swim diapers for babies, disposable training pants being diapers, baby diapers, disposable baby diapers, non-medicated skin care preparations, cosmetics, make-up, hair care preparations, all-purpose cleaners, baby bubble bath, baby hair conditioner, baby hand soap, baby lotion, baby oil, baby shampoo, body lotion, body oil, body wash, cleaning agents for cleaning surfaces, detergent soap, face and body lotions, facial lotion, hair sprays, laundry detergent, laundry soap, non-medicated liquid soap, non-medicated diaper rash cream, non-medicated soaps, non-medicated soaps for babies, non-medicated hand soaps, non-medicated beauty soap, detergents for household use, non-medicated soaps for body care, hands, face and body, stain removers, cleaning preparations for household purposes, non-medicated body care preparations, namely, nipple cream, face creams for cosmetic use, skin and body topical lotions, creams and oils for cosmetic use, cosmetic creams for skin care, sunscreen preparations, baby wipes impregnated with cleaning preparations

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Assigned to examiner
  6. Application filing receipt mailed
  7. New application office supplied data entered
  8. New application entered
FAQ

About THE MOTHER OF ALL STANDARDS

Who owns the trademark "THE MOTHER OF ALL STANDARDS"?

The USPTO trademark "THE MOTHER OF ALL STANDARDS" (application 50049174) is owned by The Honest Company, Inc.

What is the status of "THE MOTHER OF ALL STANDARDS"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE MOTHER OF ALL STANDARDS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a00063-0c3c-738e-b14d-2d2f9ecd20d7
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a00063-0c3c-738e-b14d-2d2f9ecd20d7",
  "object": "trademark",
  "mark_text": "THE MOTHER OF ALL STANDARDS",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "50049174",
  "filing_date": "2026-08-13",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "The Honest Company, Inc.",
      "entity_id": "ent_019ebbb3-706a-748b-87ac-bc189265377f"
    }
  ]
}