USPTO trademark

LIVE THE STANDARD

Under examinationUSPTOWord markClass 5Class 35

"LIVE THE STANDARD" is a word mark owned by Supplement Superstores Franchising, L.L.C., filed at the USPTO on August 12, 2026. It is under examination and covers classes 5 and 35.

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Official USPTO record
LIVE THE STANDARD trademark as filed
As filed with the USPTO
Status
Under examination
Since August 12, 2026
Filed
August 12, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50046872
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns LIVE THE STANDARD

The owner and representative on file with the office.

Owner

Supplement Superstores Franchising, L.L.C.

Fenton, United States

Representative

Alison W. Jarzyna

Larkin Hoffman Daly & Lindgren Ltd.

Goods and services

What the mark covers

The products and services LIVE THE STANDARD is filed for, grouped by Nice class.

  • Dietary and nutritional supplements; Dietary food supplements; Natural herbal supplements; Vitamin supplements; Mineral nutritional supplements; Powdered nutritional supplement drink mix and concentrate; Dietary supplements for human consumption; Dietary and nutritional supplements for weight loss; Health food supplements; Protein dietary supplements; Nutritional supplements for wellness, promoting heart and liver health, performance boosting testosterone and hormone support, promoting strength, building muscle, and boosting cognition

  • Retail store services featuring dietary and nutritional supplements, healthy food and snacks, apparel and accessories, and related goods; On-line retail store services featuring dietary and nutritional supplements, healthy food and snacks, apparel and accessories, and related goods

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Application filing receipt mailed
  2. New application office supplied data entered
  3. New application entered
FAQ

About LIVE THE STANDARD

Who owns the trademark "LIVE THE STANDARD"?

The USPTO trademark "LIVE THE STANDARD" (application 50046872) is owned by Supplement Superstores Franchising, L.L.C.

What is the status of "LIVE THE STANDARD"?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LIVE THE STANDARD and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019ffb48-b64d-70f9-883a-e6a4e2dd89d8
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019ffb48-b64d-70f9-883a-e6a4e2dd89d8",
  "object": "trademark",
  "mark_text": "LIVE THE STANDARD",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "50046872",
  "filing_date": "2026-08-12",
  "nice_classes": [
    5,
    35
  ],
  "owners": [
    {
      "name": "Supplement Superstores Franchising, L.L.C.",
      "entity_id": null
    }
  ]
}