USPTO trademark

WHEN IT MATTERS MOST

Under examinationUSPTOWord markClass 35

"WHEN IT MATTERS MOST" is a word mark owned by VP Racing Fuels, Inc., filed at the USPTO on June 11, 2026. It is under examination and covers class 35 (Advertising and Business).

View VP Racing Fuels, Inc. portfolioGet this data via the API
Official USPTO record
WHEN IT MATTERS MOST trademark as filed
As filed with the USPTO
Status
Under examination
Since September 14, 2026
Filed
June 11, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99879058
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns WHEN IT MATTERS MOST

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

VP Racing Fuels, Inc.

San Antonio, United States

253 trademarks in the portfolioView company

Representative

William B. Nash

Haynes and Boone, LLP

Goods and services

What the mark covers

The products and services WHEN IT MATTERS MOST is filed for, grouped by Nice class.

  • On-line retail store services featuring street and racing fuels, automotive oils and lubricants, engine additives and coolants, small engine fuels and oils, hobby fuels, cleaners and detailers, traction products, containers, and apparel; Online retail store services featuring a wide variety of consumer goods; Retail store services featuring convenience store items and gasoline; Retail store services featuring fuels, oils, lubricants, and convenience items

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notification of non-final action e-mailed
  2. Non-final action e-mailed
  3. Non-final action written
  4. Assigned to examiner
  5. Application filing receipt mailed
  6. New application office supplied data entered
  7. New application entered
FAQ

About WHEN IT MATTERS MOST

Who owns the trademark "WHEN IT MATTERS MOST"?

The USPTO trademark "WHEN IT MATTERS MOST" (application 99879058) is owned by VP Racing Fuels, Inc.

What is the status of "WHEN IT MATTERS MOST"?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHEN IT MATTERS MOST and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019ebf65-9901-734c-b22c-4e49709f3614
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019ebf65-9901-734c-b22c-4e49709f3614",
  "object": "trademark",
  "mark_text": "WHEN IT MATTERS MOST",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "99879058",
  "filing_date": "2026-06-11",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "VP Racing Fuels, Inc.",
      "entity_id": "ent_019ebbeb-91ce-7569-8f95-bf7a76f3c78c"
    }
  ]
}