USPTO trademark

BELONG TO BETTER

Opposition periodUSPTOWord markClass 35

"BELONG TO BETTER" is a word mark owned by Brown-Forman Corporation, filed at the USPTO on June 1, 2026. It is in its opposition period and covers class 35 (Advertising and Business).

Get this data via the API
Official USPTO record
BELONG TO BETTER trademark as filed
As filed with the USPTO
Status
Opposition period
Since September 22, 2026
Filed
June 1, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99857423
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns BELONG TO BETTER

The owner and representative on file with the office.

Owner

Brown-Forman Corporation

Louisville, United States

Representative

Ryan Scott Osterweil

Brown-Forman Brands

Goods and services

What the mark covers

The products and services BELONG TO BETTER is filed for, grouped by Nice class.

  • Employment recruiting services; Professional staffing and recruiting services; Providing on-line employment information in the field of recruitment, careers, job resources, and job listings; Providing employment information; Job and personnel placement

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Teas change of correspondence received
  6. Attorney/dom.rep.revoked and/or appointed
  7. Teas revoke/app/change addr of atty/dom rep received
  8. Teas/email correspondence entered
  9. Correspondence received in law office
  10. Teas response to office action received

7 earlier steps on the official record.

FAQ

About BELONG TO BETTER

Who owns the trademark "BELONG TO BETTER"?

The USPTO trademark "BELONG TO BETTER" (application 99857423) is owned by Brown-Forman Corporation.

What is the status of "BELONG TO BETTER"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BELONG TO BETTER and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019e8bed-9b01-762b-83f2-c88d4eb82bb4
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019e8bed-9b01-762b-83f2-c88d4eb82bb4",
  "object": "trademark",
  "mark_text": "BELONG TO BETTER",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99857423",
  "filing_date": "2026-06-01",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "Brown-Forman Corporation",
      "entity_id": null
    }
  ]
}