USPTO trademark

HEB

Opposition periodUSPTOWord and designClass 35

"HEB" is a word and design mark owned by H-e-B, LP, filed at the USPTO on May 22, 2026. It is in its opposition period and covers class 35 (Advertising and Business).

View H-e-B, LP portfolioGet this data via the API
Official USPTO record
HEB trademark as filed
As filed with the USPTO
Status
Opposition period
Since October 27, 2026
Filed
May 22, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99840277
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
1 class
Ownership

Who owns HEB

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

H-e-B, LP

San Antonio, United States

921 trademarks in the portfolioView company

Representative

Sherri L. Eastley

Pirkey Barber PLLC

Goods and services

What the mark covers

The products and services HEB is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Assigned to examiner
  6. Notice of design search code e-mailed
  7. New application office supplied data entered
  8. Application filing receipt mailed
  9. New application entered
FAQ

About HEB

Who owns the trademark "HEB"?

The USPTO trademark "HEB" (application 99840277) is owned by H-e-B, LP.

What is the status of "HEB"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HEB and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019e66ff-68f0-7609-8d34-0053294b3f5f
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019e66ff-68f0-7609-8d34-0053294b3f5f",
  "object": "trademark",
  "mark_text": "HEB",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99840277",
  "filing_date": "2026-05-22",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "H-E-B, LP",
      "entity_id": "ent_019eb6fb-a837-73cb-a76f-d478f44c8dd5"
    }
  ]
}