USPTO trademark

BUILT FOR OWNERS. VALUED BY GUESTS.

Opposition periodUSPTOWord markClass 35

"BUILT FOR OWNERS. VALUED BY GUESTS." is a word mark owned by Choice Hotels International, Inc., filed at the USPTO on April 24, 2026. It is in its opposition period and covers class 35 (Advertising and Business).

View Choice Hotels International, Inc. portfolioGet this data via the API
Official USPTO record
BUILT FOR OWNERS. VALUED BY GUESTS. trademark as filed
As filed with the USPTO
Status
Opposition period
Since September 29, 2026
Filed
April 24, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99784569
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns BUILT FOR OWNERS. VALUED BY GUESTS.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Choice Hotels International, Inc.

CHH · North Bethesda, United States

738 trademarks in the portfolioView company

Representative

N. Christopher Norton

ArentFox Schiff LLP

Goods and services

What the mark covers

The products and services BUILT FOR OWNERS. VALUED BY GUESTS. is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Assigned to examiner
  6. New application office supplied data entered
  7. Application filing receipt mailed
  8. New application entered
FAQ

About BUILT FOR OWNERS. VALUED BY GUESTS.

Who owns the trademark "BUILT FOR OWNERS. VALUED BY GUESTS."?

The USPTO trademark "BUILT FOR OWNERS. VALUED BY GUESTS." (application 99784569) is owned by Choice Hotels International, Inc.

What is the status of "BUILT FOR OWNERS. VALUED BY GUESTS."?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BUILT FOR OWNERS. VALUED BY GUESTS. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019dcc8e-2c4e-7153-bd03-2a0e8812b3bd
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019dcc8e-2c4e-7153-bd03-2a0e8812b3bd",
  "object": "trademark",
  "mark_text": "BUILT FOR OWNERS. VALUED BY GUESTS.",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99784569",
  "filing_date": "2026-04-24",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "Choice Hotels International, Inc.",
      "entity_id": "ent_01a08eec-f933-7518-bde0-30823f5462ec"
    }
  ]
}