USPTO trademark

BELK REWARDS

Opposition periodUSPTOWord markClass 35Class 36

"BELK REWARDS" is a word mark owned by Belk Stores Services, LLC, filed at the USPTO on March 5, 2026. It is in its opposition period and covers classes 35 and 36.

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Official USPTO record
BELK REWARDS trademark as filed
As filed with the USPTO
Status
Opposition period
Since October 20, 2026
Filed
March 5, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99685517
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns BELK REWARDS

The owner and representative on file with the office.

Owner

Belk Stores Services, LLC

Charlotte, United States

Representative

Nicholas B. Hawkins

Womble Bond Dickinson (US) LLP

Goods and services

What the mark covers

The products and services BELK REWARDS is filed for, grouped by Nice class.

  • Promoting the sale of credit card accounts through the administration of incentive award programs; Promoting the sale of goods and services of others by providing purchase points for credit card use as part of a customer loyalty, reward, and incentive program; Promoting the sale of credit card accounts through credit card customer loyalty, reward, and incentive programs

  • Credit card transaction processing services; Credit card payment processing services; providing lines of credit for purchase transactions and cash access; providing statement credits for fraudulent charges, verification, authorization and account administration services and issuing credit cards

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Teas/email correspondence entered
  6. Correspondence received in law office
  7. Teas response to office action received
  8. Notification of non-final action e-mailed
  9. Non-final action e-mailed
  10. Non-final action written

4 earlier steps on the official record.

FAQ

About BELK REWARDS

Who owns the trademark "BELK REWARDS"?

The USPTO trademark "BELK REWARDS" (application 99685517) is owned by Belk Stores Services, LLC.

What is the status of "BELK REWARDS"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BELK REWARDS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d3ec4-991a-7683-b5e4-f70dd7d85c53
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d3ec4-991a-7683-b5e4-f70dd7d85c53",
  "object": "trademark",
  "mark_text": "BELK REWARDS",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99685517",
  "filing_date": "2026-03-05",
  "nice_classes": [
    35,
    36
  ],
  "owners": [
    {
      "name": "Belk Stores Services, LLC",
      "entity_id": null
    }
  ]
}