USPTO trademark

THE WAY CAR BUYING SHOULD BE.

RegisteredUSPTOWord markClass 35Class 37

"THE WAY CAR BUYING SHOULD BE." is a word mark owned by Carmax Enterprise Services, LLC, filed at the USPTO on February 29, 2024. It is registered and covers classes 35 and 37.

Get this data via the API

Data current as of September 23, 2025Official USPTO record

As filed with the USPTO

Status: Registered; Since September 23, 2025
Filed: February 29, 2024
Registered: September 23, 2025
Expires: Not recorded
Application no.: 98426748
Registration no.: 7954511
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 2 classes

Ownership

Who owns THE WAY CAR BUYING SHOULD BE.

The owner and representative on file with the office.

Owner

Carmax Enterprise Services, LLC

Richmond, United States

Representative

Christopher M. Thomas

Parker Poe Adams & Bernstein LLP

Goods and services

What the mark covers

The products and services THE WAY CAR BUYING SHOULD BE. is filed for, grouped by Nice class.

35Class 35 · Advertising and Business
Retail store services featuring automobiles and trucks
37Class 37 · Building Construction and Repair
Repair and maintenance of automobiles and trucks

History

What has happened so far

Steps recorded by the USPTO, newest first.

September 23, 2025Notice of registration confirmation emailed
September 23, 2025Registered-principal register
August 5, 2025Official gazette publication confirmation e-mailed
August 5, 2025Published for opposition
July 30, 2025Notification of notice of publication e-mailed
June 26, 2025Approved for pub - principal register
April 5, 2025Notification of final refusal emailed
April 5, 2025Final refusal e-mailed
April 5, 2025Final refusal written
March 16, 2025Teas/email correspondence entered

10 earlier steps on the official record.

FAQ

About THE WAY CAR BUYING SHOULD BE.

Who owns the trademark "THE WAY CAR BUYING SHOULD BE."?

The USPTO trademark "THE WAY CAR BUYING SHOULD BE." (application 98426748) is owned by Carmax Enterprise Services, LLC.

What is the status of "THE WAY CAR BUYING SHOULD BE."?

Its status at the USPTO is: registered.

When was "THE WAY CAR BUYING SHOULD BE." registered?

It was registered on September 23, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE WAY CAR BUYING SHOULD BE. and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2ca5-b6db-76c8-8d65-bdbd5f3d50b4
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2ca5-b6db-76c8-8d65-bdbd5f3d50b4",
  "object": "trademark",
  "mark_text": "THE WAY CAR BUYING SHOULD BE.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98426748",
  "filing_date": "2024-02-29",
  "nice_classes": [
    35,
    37
  ],
  "owners": [
    {
      "name": "CARMAX ENTERPRISE SERVICES, LLC",
      "entity_id": null
    }
  ]
}