USPTO trademark

LAND OF SMILES

RegisteredUSPTOWord and designClass 35

"LAND OF SMILES" is a word and design mark owned by Delta Dental of Missouri, filed at the USPTO on October 20, 2020. It is registered and covers class 35 (Advertising and Business).

Get this data via the API

Data current as of October 12, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since October 12, 2026
Filed: October 20, 2020
Registered: July 13, 2021
Expires: Not recorded
Application no.: 90265599
Registration no.: 6417140
Office: USPTO; United States Patent and Trademark Office
Mark type: Word and design; 1 class

Ownership

Who owns LAND OF SMILES

The owner and representative on file with the office.

Owner

Delta Dental of Missouri

Fenton, United States

Representative

Bridget G. Hoy

Lewis Rice LLC

Goods and services

What the mark covers

The products and services LAND OF SMILES is filed for, grouped by Nice class.

35Class 35 · Advertising and Business
Promoting public awareness of the need for good oral and dental health and hygiene

History

What has happened so far

Steps recorded by the USPTO, newest first.

October 12, 2026Notice of acceptance of sec. 8 & 15 - e-mailed
October 12, 2026Registered - sec. 8 (6-yr) accepted & sec. 15 ack.
October 12, 2026Case assigned to post registration paralegal
July 31, 2026Teas section 8 & 15 received
July 13, 2026Courtesy reminder - sec. 8 (6-yr) e-mailed
July 13, 2021Registered-principal register
April 27, 2021Official gazette publication confirmation e-mailed
April 27, 2021Published for opposition
April 7, 2021Notification of notice of publication e-mailed
March 23, 2021Approved for pub - principal register

4 earlier steps on the official record.

FAQ

About LAND OF SMILES

Who owns the trademark "LAND OF SMILES"?

The USPTO trademark "LAND OF SMILES" (application 90265599) is owned by Delta Dental of Missouri.

What is the status of "LAND OF SMILES"?

Its status at the USPTO is: registered.

When was "LAND OF SMILES" registered?

It was registered on July 13, 2021.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull LAND OF SMILES and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2c74-ef7d-740d-ab0c-0d115c62b763
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2c74-ef7d-740d-ab0c-0d115c62b763",
  "object": "trademark",
  "mark_text": "LAND OF SMILES",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "90265599",
  "filing_date": "2020-10-20",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "Delta Dental of Missouri",
      "entity_id": null
    }
  ]
}