USPTO trademark

IT'S ALL ABOUT THE SERVICE

RegisteredUSPTOWord markClass 35Class 39

"IT'S ALL ABOUT THE SERVICE" is a word mark owned by Cowan Systems, LLC, filed at the USPTO on October 14, 2004. It is registered and covers classes 35 and 39.

View Cowan Systems, LLC portfolio Get this data via the API

Data current as of August 13, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since August 13, 2026
Filed: October 14, 2004
Registered: June 13, 2006
Expires: Not recorded
Application no.: 78499586
Registration no.: 3105140
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 2 classes

Ownership

Who owns IT'S ALL ABOUT THE SERVICE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Cowan Systems, LLC

Baltimore, United States

6 trademarks in the portfolioView company

Representative

Kristen H. Mowery

Hodgson Russ LLP

Goods and services

What the mark covers

The products and services IT'S ALL ABOUT THE SERVICE is filed for, grouped by Nice class.

35Class 35 · Advertising and Business
Business management services, namely vehicle fleet management for others
39Class 39 · Transportation and Storage
transportation of goods by truck for others; provide dedicated fleet truck transportation services for others [ ; and provide intermodal truck transportation of goods for others ]

History

What has happened so far

Steps recorded by the USPTO, newest first.

August 13, 2026Notice of acceptance of sec. 8 & 9 - e-mailed
August 13, 2026Registered and renewed (second renewal - 10 yrs)
August 13, 2026Registered - sec. 8 (10-yr) accepted/sec. 9 granted
August 10, 2026Case assigned to post registration paralegal
June 11, 2026Teas section 8 & 9 received
June 13, 2025Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
July 14, 2017Teas change of correspondence received
July 20, 2016Notice of acceptance of sec. 8 & 9 - e-mailed
July 20, 2016Registered and renewed (first renewal - 10 yrs)
July 20, 2016Registered - sec. 8 (10-yr) accepted/sec. 9 granted

10 earlier steps on the official record.

FAQ

About IT'S ALL ABOUT THE SERVICE

Who owns the trademark "IT'S ALL ABOUT THE SERVICE"?

The USPTO trademark "IT'S ALL ABOUT THE SERVICE" (application 78499586) is owned by Cowan Systems, LLC.

What is the status of "IT'S ALL ABOUT THE SERVICE"?

Its status at the USPTO is: registered.

When was "IT'S ALL ABOUT THE SERVICE" registered?

It was registered on June 13, 2006.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull IT'S ALL ABOUT THE SERVICE and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2c65-fd37-705e-878b-da3aa8189f19
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2c65-fd37-705e-878b-da3aa8189f19",
  "object": "trademark",
  "mark_text": "IT'S ALL ABOUT THE SERVICE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "78499586",
  "filing_date": "2004-10-14",
  "nice_classes": [
    35,
    39
  ],
  "owners": [
    {
      "name": "Cowan Systems, LLC",
      "entity_id": "ent_019eb702-ac20-7389-861a-b25c30875f5e"
    }
  ]
}