USPTO trademark

STUDIO B.

Under examinationUSPTOFigurative markClass 9Class 35Class 42

"STUDIO B." is a figurative mark owned by Behaviorally, Inc., filed at the USPTO on February 12, 2026. It is under examination and covers classes 9, 35 and 42.

Official USPTO record
STUDIO B. trademark as filed
As filed with the USPTO
Status
Under examination
Since September 24, 2026
Filed
February 12, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99649437
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Figurative mark
3 classes
Ownership

Who owns STUDIO B.

The owner and representative on file with the office.

Owner

Behaviorally, Inc.

Teaneck, United States

Representative

Lisa W. Rosaya

Manatt, Phelps & Phillips, LLP

Goods and services

What the mark covers

The products and services STUDIO B. is filed for, grouped by Nice class.

  • Downloadable computer software for conducting, collecting, processing, analyzing and transmitting market information, market insights and market research in the field of marketing and advertising; Downloadable computer software for measuring and analyzing consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls in the field of product advertising and opinion polling; Downloadable software for conducting, collecting, processing, analyzing and transmitting market information, market insights and market research; Downloadable computer software for creating electronic reports, scorecards, design outputs, and analysis relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, category dynamics, predicted sales impact, and analyzing competitors, markets and customer opinion polls; Downloadable reports, scorecards, playbooks, and guidance relating to marketing and advertising, opinion polling, measuring and analyzing consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors and markets

  • Advertising, marketing and promotion services; Advertising and marketing research services; Business data analyses; Advertising planning; Advertising consultation; Analysis of advertising response; Advertising and marketing consultancy; Modeling for advertising, marketing or sales promotion; Statistical evaluations of advertising and marketing data; Collection and analysis of market research and market data and statistics; Business data analysis, namely, data analytics and measurement services relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; Marketing and business consulting, namely, tracking, analyzing and predicting consumer behavior; Business consulting services, namely, providing strategies, insight, and guidance on marketing and consumer behavior; Business marketing consulting services, namely, providing shopping information based on research data and consumer behavior; Marketing research services, namely, providing sales research and analysis in connection with packaging designs

  • Data analytics and measurement services, namely, providing online non-downloadable computer software for creating electronic reports, scorecards, and analysis relating to and for use in marketing and advertising, product advertising, opinion polling, consumer preferences and demands, analyzing product development, analyzing customers' purchasing decisions and behaviors, and analyzing competitors, markets and customer opinion polls; Providing an online non-downloadable software platform for conducting product and market surveys, and analyzing market research data and consumer response; Providing an online non-downloadable computer software platform using artificial intelligence used to provide insights to drive packaging performance and sales conversions, to test packaging designs and ideas, to analyze and predict sales of packaging variations, and to provide competitor benchmarking; New product design services, namely, providing data analytics and measurement services relating to and for use in product packaging design and optimization; Providing temporary use of on-line non-downloadable software for use in marketing and sales research and analyzing packaging designs; Advisory and consulting services relating to all of the foregoing

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Teas/email correspondence entered
  2. Correspondence received in law office
  3. Teas response to office action received
  4. Notification of non-final action e-mailed
  5. Non-final action e-mailed
  6. Non-final action written
  7. Assigned to examiner
  8. New application office supplied data entered
  9. Teas change of correspondence received
  10. Attorney/dom.rep.revoked and/or appointed

3 earlier steps on the official record.

FAQ

About STUDIO B.

Who owns the trademark "STUDIO B."?

The USPTO trademark "STUDIO B." (application 99649437) is owned by Behaviorally, Inc.

What is the status of "STUDIO B."?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull STUDIO B. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

GET /v1/trademarks/{id}
ID=tm_019d2ba4-a97b-777d-bb14-8f09ef499473
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2ba4-a97b-777d-bb14-8f09ef499473",
  "object": "trademark",
  "mark_text": "STUDIO B.",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "99649437",
  "filing_date": "2026-02-12",
  "nice_classes": [
    9,
    35,
    42
  ],
  "owners": [
    {
      "name": "Behaviorally, Inc.",
      "entity_id": null
    }
  ]
}