USPTO trademark

PLAY STRONG. LIVE BEAUTIFULLY.

Opposition periodUSPTOWord markClass 35

"PLAY STRONG. LIVE BEAUTIFULLY." is a word mark owned by Tennis DuJour, LLC, filed at the USPTO on January 20, 2026. It is in its opposition period and covers class 35 (Advertising and Business).

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Official USPTO record
PLAY STRONG. LIVE BEAUTIFULLY. trademark as filed
As filed with the USPTO
Status
Opposition period
Since November 3, 2026
Filed
January 20, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99603453
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns PLAY STRONG. LIVE BEAUTIFULLY.

The owner and representative on file with the office.

Owner

Tennis DuJour, LLC

Collierville, United States

Representative

Bailey Ann Cremeans

Goods and services

What the mark covers

The products and services PLAY STRONG. LIVE BEAUTIFULLY. is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Previous allowance count withdrawn
  5. Approved for pub - principal register
  6. Notification of examiners amendment e-mailed
  7. Examiner's amendment entered
  8. Examiners amendment e-mailed
  9. Examiners amendment -written
  10. Teas/email correspondence entered

9 earlier steps on the official record.

FAQ

About PLAY STRONG. LIVE BEAUTIFULLY.

Who owns the trademark "PLAY STRONG. LIVE BEAUTIFULLY."?

The USPTO trademark "PLAY STRONG. LIVE BEAUTIFULLY." (application 99603453) is owned by Tennis DuJour, LLC.

What is the status of "PLAY STRONG. LIVE BEAUTIFULLY."?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull PLAY STRONG. LIVE BEAUTIFULLY. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b8e-d012-73be-b86f-06b95615705d
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b8e-d012-73be-b86f-06b95615705d",
  "object": "trademark",
  "mark_text": "PLAY STRONG. LIVE BEAUTIFULLY.",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99603453",
  "filing_date": "2026-01-20",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "Tennis DuJour, LLC",
      "entity_id": null
    }
  ]
}