USPTO trademark

BE YOUR OWN ADVISOR

AllowedUSPTOWord markClass 35Class 36Class 41

"BE YOUR OWN ADVISOR" is a word mark owned by Challenge Holdings, LLC, filed at the USPTO on October 3, 2025. It has been allowed and covers classes 35, 36 and 41.

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Official USPTO record
BE YOUR OWN ADVISOR trademark as filed
As filed with the USPTO
Status
Allowed
Since May 5, 2026
Filed
October 3, 2025
Registered
Not yet
Expires
Not recorded
Application no.
99426289
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
3 classes
Ownership

Who owns BE YOUR OWN ADVISOR

The owner and representative on file with the office.

Owner

Challenge Holdings, LLC

Cheyenne, United States

Representative

Peter A. Nieves

Nieves IP Law Group

Goods and services

What the mark covers

The products and services BE YOUR OWN ADVISOR is filed for, grouped by Nice class.

  • Marketing of financial education and financial services

  • Financial advisory services

  • Coaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Noa e-mailed - sou required from applicant
  2. Official gazette publication confirmation e-mailed
  3. Published for opposition
  4. Notification of notice of publication e-mailed
  5. Approved for pub - principal register
  6. Assigned to examiner
  7. New application office supplied data entered
  8. Application filing receipt mailed
  9. New application entered
FAQ

About BE YOUR OWN ADVISOR

Who owns the trademark "BE YOUR OWN ADVISOR"?

The USPTO trademark "BE YOUR OWN ADVISOR" (application 99426289) is owned by Challenge Holdings, LLC.

What is the status of "BE YOUR OWN ADVISOR"?

Its status at the USPTO is: allowed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BE YOUR OWN ADVISOR and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b3c-ddfd-767f-bd7e-ca81994b0fbe
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b3c-ddfd-767f-bd7e-ca81994b0fbe",
  "object": "trademark",
  "mark_text": "BE YOUR OWN ADVISOR",
  "status": {
    "primary": "pending",
    "stage": "allowed"
  },
  "office_code": "US",
  "application_number": "99426289",
  "filing_date": "2025-10-03",
  "nice_classes": [
    35,
    36,
    41
  ],
  "owners": [
    {
      "name": "Challenge Holdings, LLC",
      "entity_id": null
    }
  ]
}