USPTO trademark

SERVE FIRST.

RegisteredUSPTOWord and designClass 9Class 35Class 42

"SERVE FIRST." is a word and design mark owned by Serve First CX Ltd, filed at the USPTO on August 12, 2025. It is registered and covers classes 9, 35 and 42.

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Official USPTO record
SERVE FIRST. trademark as filed
As filed with the USPTO
Status
Registered
Since August 18, 2026
Filed
August 12, 2025
Registered
August 18, 2026
Priority date
July 28, 2025
Claimed from United Kingdom
Application no.
99332824
Registration no.
8398182
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
3 classes
Ownership

Who owns SERVE FIRST.

The owner and representative on file with the office.

Owner

Serve First CX Ltd

Milton Keynes, United Kingdom

Representative

John R. Lane

gunnercooke US LLP

Goods and services

What the mark covers

The products and services SERVE FIRST. is filed for, grouped by Nice class.

  • Downloadable software using artificial intelligence for answering and routing customer correspondence, managing customer enquiries, capturing and analysing customer information and feedback, recommending activities and creating tasks and scheduling appointments for businesses; Downloadable collaboration software platforms for enabling businesses and teams to manage customer interactions, share customer data, monitor service performance, and collaborate on customer service workflows and integrating with other customer based software; Downloadable computer software for customer relationship management (CRM), call analytics, feedback analysis, performance reporting, and business analytics in the field of customer service and customer experience management; Downloadable data analytics software for use in customer experience management and operational performance evaluation; Downloadable software and mobile applications for collecting, managing, analysing and reporting customer and employee feedback; Downloadable software for asset tracking, workflow management and task assignment; Downloadable software for conducting audits, inspections, and compliance checks; Downloadable software for use in electronic terminals for survey processing, response analysis and reporting; Electronic feedback terminals and touchscreen devices, namely, interactive touchscreen kiosks and touchscreen tablets, for capturing real-time customer feedback and service ratings; Downloadable computer software development tools

  • Advisory services relating to data processing; Business advisory and consultancy services relating to customer experience, service quality, employee engagement and operational performance; Business consultancy and analysis relating to customer experience, service quality, and brand performance; Business consultancy services; Business data analysis and benchmarking services; Business evaluations and audits in the fields of customer service, brand performance and operational delivery; Business management consultancy and support services for improving client retention and customer engagement; Compilation, processing and analysis of business data relating to customer satisfaction, feedback and compliance; Customer relationship management; Market research services regarding customer loyalty; Providing business intelligence services

  • Application service provider (ASP) featuring online non-downloadable software tools for B2B client engagement and relationship management; Computer software consulting; Design and development of computer software for feedback collection and experience tracking; Design and development of computer software; Development and maintenance of computer software for AI-driven insights and business intelligence; Hosting of software for use in customer experience analytics and account planning; Information technology consulting services; Platform as a Service (PaaS) featuring software platforms providing online non-downloadable software workflow tools, compliance checklists, and operational dashboards; Platform as a Service (PaaS) featuring software platforms for digitizing business reviews and client relationship management; Providing online non-downloadable software for conducting reviews, collecting feedback, and tracking customer loyalty; Software as a Service (SaaS) featuring software for collecting, managing, analysing and reporting customer and employee feedback; Software development, programming and implementation; Technology consultation in the field of artificial intelligence; Provision of online non-downloadable software featuring business data dashboards and benchmarking tools for client experience and service analysis

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Teas withdrawal of attorney received-firm retains
  2. Teas change of correspondence received
  3. Attorney/dom.rep.revoked and/or appointed
  4. Teas revoke/app/change addr of atty/dom rep received
  5. Applicant/correspondence changes (non-responsive) entered
  6. Teas change of owner address received
  7. Notice of registration confirmation emailed
  8. Registered-principal register
  9. Official gazette publication confirmation e-mailed
  10. Published for opposition

10 earlier steps on the official record.

FAQ

About SERVE FIRST.

Who owns the trademark "SERVE FIRST."?

The USPTO trademark "SERVE FIRST." (application 99332824) is owned by Serve First CX Ltd.

What is the status of "SERVE FIRST."?

Its status at the USPTO is: registered.

When was "SERVE FIRST." registered?

It was registered on August 18, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SERVE FIRST. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2b0e-0967-73dd-bf36-1fd6ab258133
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2b0e-0967-73dd-bf36-1fd6ab258133",
  "object": "trademark",
  "mark_text": "SERVE FIRST.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99332824",
  "filing_date": "2025-08-12",
  "nice_classes": [
    9,
    35,
    42
  ],
  "owners": [
    {
      "name": "Serve First CX Ltd",
      "entity_id": null
    }
  ]
}