USPTO trademark

PLAY SMART FROM THE START

RegisteredUSPTOWord markClass 35

"PLAY SMART FROM THE START" is a word mark owned by American Gaming Association, filed at the USPTO on July 22, 2025. It is registered and covers class 35 (Advertising and Business).

Get this data via the API

Data current as of February 25, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since February 24, 2026
Filed: July 22, 2025
Registered: February 24, 2026
Expires: Not recorded
Application no.: 99297090
Registration no.: 8151147
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns PLAY SMART FROM THE START

The owner and representative on file with the office.

Owner

American Gaming Association

Washington, United States

Representative

Todd S. Bontemps

Potomac Law Group, PLLC

Goods and services

What the mark covers

The products and services PLAY SMART FROM THE START is filed for, grouped by Nice class.

35Class 35 · Advertising and Business
Promoting public awareness of responsible gaming and gambling

History

What has happened so far

Steps recorded by the USPTO, newest first.

February 24, 2026Notice of registration confirmation emailed
February 24, 2026Registered-principal register
January 6, 2026Official gazette publication confirmation e-mailed
January 6, 2026Published for opposition
December 31, 2025Notification of notice of publication e-mailed
December 10, 2025Approved for pub - principal register
December 9, 2025Assigned to examiner
July 22, 2025Application filing receipt mailed
July 22, 2025New application office supplied data entered
July 22, 2025New application entered

FAQ

About PLAY SMART FROM THE START

Who owns the trademark "PLAY SMART FROM THE START"?

The USPTO trademark "PLAY SMART FROM THE START" (application 99297090) is owned by American Gaming Association.

What is the status of "PLAY SMART FROM THE START"?

Its status at the USPTO is: registered.

When was "PLAY SMART FROM THE START" registered?

It was registered on February 24, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull PLAY SMART FROM THE START and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2afd-cb97-7729-8e47-658b067aa5d5
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2afd-cb97-7729-8e47-658b067aa5d5",
  "object": "trademark",
  "mark_text": "PLAY SMART FROM THE START",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "99297090",
  "filing_date": "2025-07-22",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "American Gaming Association",
      "entity_id": null
    }
  ]
}