USPTO trademark

PLAY BETTER

Under examinationUSPTOWord markClass 25Class 35

"PLAY BETTER" is a word mark owned by Kirby F. Smith, filed at the USPTO on July 22, 2025. It is under examination and covers classes 25 and 35.

Get this data via the API

Data current as of July 28, 2026Official USPTO record

As filed with the USPTO

Status: Under examination; Since July 28, 2026
Filed: July 22, 2025
Registered: Not yet
Expires: Not recorded
Application no.: 99295849
Registration no.: Not yet
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 2 classes

Ownership

Who owns PLAY BETTER

The owner and representative on file with the office.

Owner

Kirby F. Smith

Omaha, United States

Representative

Jeanne Joy Kelley

McGrath North Mullin & Kratz, PC Llo

Goods and services

What the mark covers

The products and services PLAY BETTER is filed for, grouped by Nice class.

25Class 25 · Clothing
(Based on Use in Commerce) Hats; (Based on Intent to Use) Stocking hats; Shirts; Sweatshirts; Pants; Shorts
35Class 35 · Advertising and Business
(Based on Use in Commerce) Online retail clothing store services

History

What has happened so far

Steps recorded by the USPTO, newest first.

July 28, 2026Notification of letter of suspension e-mailed
July 28, 2026Letter of suspension e-mailed
July 28, 2026Suspension letter written
June 11, 2026Teas/email correspondence entered
June 11, 2026Correspondence received in law office
June 11, 2026Teas response to office action received
March 11, 2026Application extension granted/receipt provided
March 11, 2026Application extension to response period - received
December 11, 2025Notification of non-final action e-mailed
December 11, 2025Non-final action e-mailed

5 earlier steps on the official record.

FAQ

About PLAY BETTER

Who owns the trademark "PLAY BETTER"?

The USPTO trademark "PLAY BETTER" (application 99295849) is owned by Kirby F. Smith.

What is the status of "PLAY BETTER"?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull PLAY BETTER and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2afd-3e26-7079-94cd-cc92ae56e141
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2afd-3e26-7079-94cd-cc92ae56e141",
  "object": "trademark",
  "mark_text": "PLAY BETTER",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "99295849",
  "filing_date": "2025-07-22",
  "nice_classes": [
    25,
    35
  ],
  "owners": [
    {
      "name": "Kirby F. Smith",
      "entity_id": null
    }
  ]
}