USPTO trademark

BE SAGE. BUILD ON.

RegisteredUSPTOWord markClass 9Class 35Class 36Class 42

"BE SAGE. BUILD ON." is a word mark owned by Sage Global Services Limited, filed at the USPTO on October 23, 2017. It is registered and covers classes 9, 35, 36 and 42.

View Sage Global Services Limited portfolio Get this data via the API

Data current as of May 13, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since September 12, 2025
Filed: October 23, 2017
Registered: December 25, 2018
Expires: Not recorded
Application no.: 79226540
Registration no.: 5635096
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 4 classes

Ownership

Who owns BE SAGE. BUILD ON.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Sage Global Services Limited

Newcastle Upon Tyne, United Kingdom

163 trademarks in the portfolioView company

Representative

Jennifer C. Debrow

Taft Stettinius & Hollister LLP

Goods and services

What the mark covers

The products and services BE SAGE. BUILD ON. is filed for, grouped by Nice class.

09Class 9 · Computers and Scientific Devices
[ Business management software; financial management software; accounting software; payroll software; payment and banking software; software for the management of human resources; enterprise resource planning software; client relationship management software; contact management software; electronic commerce software; software for management of sales, customer service, distribution, inventory, manufacturing; computer software providing business intelligence and business predictive analytics and enabling business collective intelligence; business management software for mobile phones, smart phones, smart watches and tablet computers; downloadable computer software for providing a cloud platform offering business management software including, financial, accounting, payroll, payment, banking, human resources and enterprise resource planning software; computer software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; financial and business management software; computer software for integration into a variety of systems and applications, including social media platform; character recognition software; voice recognition software; speech to text conversion software; global positioning software; computer software with character recognition, voice recognition, speech to text conversion, global positioning and travel directions provider capabilities to act as a virtual agent; computer software that includes artificial intelligence for business data processing; downloadable computer software providing cloud environment platform for the design and development of computer software and mobile applications; computer software using blockchain technology for database management, transactions management, and financial operations management; computer hardware sold in connection with aforementioned software ]
35Class 35 · Advertising and Business
Business management; business management services provided through computer software, computer software for mobile phones, smart phones, smart watches and tablet computers and computer software for cloud platform; online business networking services; subscription management services, namely, supporting sales, billing, and customer service for subscription based product and service offerings; business networking services, provided via a computer-based networking web site featuring collaboration, message control and bots, to provide a secure method for persons to communicate and share information with others; subscription management services, namely, supporting sales, billing, and customer service for subscription based product and service offerings that streamline business workflows and communications to accomplish tasks across disparate applications and systems; business administration; presentation of goods on communication media, for retail advertising purposes; providing of office functions; business management and organisation consultancy, book-keeping; computerised file management; on-line advertising on a computer network; rental of advertising time on communication media; publication of publicity texts; rental of advertising space; dissemination of advertising matter; public relations services; business management assistance; business expertise services in the nature of evaluating evaluations and generating reports on business matters, financial management, accounting, payroll, human resources, enterprise resource planning; invoicing; compilation and systemisation of information into computer databases; data capture and processing for business purposes; demonstration of goods on an internet website for promotional purposes; electronic shopping retail store services connected with financial management software, business management software and information management software [ and goods ] * computer software and computer hardware * ; operating an electronic marketplace for buyers and sellers of business management software applications on a global computer network; [ all the aforesaid services excluding in the areas of scholarly, academic, professional learned, medical, scientific and technical research, including training and educational goods and services related to those areas ] * none of the aforesaid services in relation to the field of scholarly, academic, professional, medical, scientific and technical research; none of the aforementioned services in relation to scholarly, academic, professional, medical, scientific and technical training or education *
36Class 36 · Insurance and Financial
Financial affairs, namely financial information, management and analysis services; financial analysis, financial consultancy, and financial evaluation; payment processing services in the field of bank card and credit card payments; electronic payment processing services in the field of bank card and credit card payments; banking transaction services; all of the aforementioned related to business management software
42Class 42 · Computer and Scientific Services
Computer programming; computer programming for mobile phones, smart phones, smart watches and tablet computers; providing temporary use of non-downloadable software for business management, including, financial, accounting, payroll, payment, banking, human resources and enterprise resource planning management; provision of software services from a computer database or the internet featuring software for business management, including, financial, accounting, payroll, payment, banking, human resources and enterprise resource planning management; provision of online software services featuring software for business management, including, financial, accounting, payroll, payment, banking, human resources and enterprise resource planning management; Software as- a-Service (SaaS) featuring software for business management, including, financial, accounting, payroll, payment, banking, human resources and enterprise resource planning management; software as a service (SAAS) services featuring software platform for business messaging and execution of business processes; hosting platforms in the Internet; hosting online web facilities for others for sharing online content; hosting a website for businesses that enables collaboration, message control and bots, to provide a secure method for persons to communicate and share information with others; cloud computing featuring software for business management, including, financial, accounting, payroll, payment, banking, human resources and enterprise resource planning management; design, analysis, installation, configuration, maintenance, upkeep, updating, development and provision of computer software; design, analysis, installation, configuration, maintenance, upkeep, updating, development and provision of computer software for mobile phones, smart phones, smart watches and tablet computers; design, analysis, installation, configuration, maintenance, upkeep, updating, development and provision of a cloud platform featuring computer software; computer software consultancy, design, programming and development relating to artificial intelligence for business data processing; providing temporary use of non-downloadable computer software in the nature of a platform for business intelligence and predictive analytics, and enabling business collective intelligence; providing temporary use of on-line non-downloadable computer software application development tools; providing temporary use of on-line non-downloadable software for managing data processing systems, databases, and information systems; electronic storage of data, including files, documents, images and text; rental and leasing of computers, data processing apparatus, software, and computer timesharing services; website hosting services; website maintenance; computerised analysis of data and information, namely, data collection, data analysis, data mining; research, consultancy and information services in relation to computer software, the development of data processing systems, database design and development, information technology management, internet hosting, information technology, and computer project management; data conversion of computer programs and data, not physical conversion; conversion of data or documents from physical to electronic media; computer systems analysis; recovery of corrupter data; duplication of computer programs; technical consultation on software; technical support to the detection of software defects and correction of said defects; support line, namely, * technical * support to the use, detection and correction of software defects; all of the aforementioned related to business management software

History

What has happened so far

Steps recorded by the USPTO, newest first.

May 12, 2026Partial invalidation of reg ext protection created
September 12, 2025Notice of acceptance of sec. 71 - e-mailed
September 12, 2025Registered - partial sec 71 accepted
September 8, 2025Case assigned to post registration paralegal
June 4, 2025Teas section 71 received
March 7, 2025New representative at ib received
October 21, 2024Teas change of correspondence received
October 21, 2024Attorney/dom.rep.revoked and/or appointed
October 21, 2024Teas revoke/app/change addr of atty/dom rep received
October 21, 2024Applicant/correspondence changes (non-responsive) entered

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About BE SAGE. BUILD ON.

Who owns the trademark "BE SAGE. BUILD ON."?

The USPTO trademark "BE SAGE. BUILD ON." (application 79226540) is owned by Sage Global Services Limited.

What is the status of "BE SAGE. BUILD ON."?

Its status at the USPTO is: registered.

When was "BE SAGE. BUILD ON." registered?

It was registered on December 25, 2018.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BE SAGE. BUILD ON. and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2ad0-5910-742c-bc58-dbde52a850dd
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2ad0-5910-742c-bc58-dbde52a850dd",
  "object": "trademark",
  "mark_text": "BE SAGE. BUILD ON.",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "79226540",
  "filing_date": "2017-10-23",
  "nice_classes": [
    9,
    35,
    36,
    42
  ],
  "owners": [
    {
      "name": "Sage Global Services Limited",
      "entity_id": "ent_019eb70f-8ce9-7491-83d7-058a87bfee6e"
    }
  ]
}