USPTO trademark

THIS IS HOW WE LIVE

RegisteredUSPTOWord markClass 35

"THIS IS HOW WE LIVE" is a word mark owned by Cavender Stores, L.P., filed at the USPTO on December 4, 2024. It is registered and covers class 35 (Advertising and Business).

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Data current as of November 11, 2025Official USPTO record

As filed with the USPTO

Status: Registered; Since November 11, 2025
Filed: December 4, 2024
Registered: November 11, 2025
Expires: Not recorded
Application no.: 98884194
Registration no.: 8018091
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 1 class

Ownership

Who owns THIS IS HOW WE LIVE

The owner and representative on file with the office.

Owner

Cavender Stores, L.P.

Tyler, United States

Representative

Herbert J. Hammond

Holland & Knight LLP

Goods and services

What the mark covers

The products and services THIS IS HOW WE LIVE is filed for, grouped by Nice class.

35Class 35 · Advertising and Business
Retail stores featuring western clothing, boots, hats, and accessories

History

What has happened so far

Steps recorded by the USPTO, newest first.

November 11, 2025Notice of registration confirmation emailed
November 11, 2025Registered-principal register
September 23, 2025Official gazette publication confirmation e-mailed
September 23, 2025Published for opposition
September 17, 2025Notification of notice of publication e-mailed
August 25, 2025Approved for pub - principal register
August 20, 2025Teas/email correspondence entered
August 19, 2025Correspondence received in law office
August 19, 2025Teas response to office action received
May 27, 2025Notification of non-final action e-mailed

5 earlier steps on the official record.

FAQ

About THIS IS HOW WE LIVE

Who owns the trademark "THIS IS HOW WE LIVE"?

The USPTO trademark "THIS IS HOW WE LIVE" (application 98884194) is owned by Cavender Stores, L.P.

What is the status of "THIS IS HOW WE LIVE"?

Its status at the USPTO is: registered.

When was "THIS IS HOW WE LIVE" registered?

It was registered on November 11, 2025.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THIS IS HOW WE LIVE and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d2a28-19fb-7478-865f-e69f9bf4a790
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d2a28-19fb-7478-865f-e69f9bf4a790",
  "object": "trademark",
  "mark_text": "THIS IS HOW WE LIVE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98884194",
  "filing_date": "2024-12-04",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "Cavender Stores, L.P.",
      "entity_id": null
    }
  ]
}