USPTO trademark

RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

RegisteredUSPTOWord markClass 35

"RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS" is a word mark owned by Brilliant Earth, LLC, filed at the USPTO on July 26, 2024. It is registered and covers class 35 (Advertising and Business).

View Brilliant Earth, LLC portfolioGet this data via the API
Official USPTO record
RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS trademark as filed
As filed with the USPTO
Status
Registered
Since August 25, 2026
Filed
July 26, 2024
Registered
August 25, 2026
Expires
Not recorded
Application no.
98669044
Registration no.
8414196
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Brilliant Earth, LLC

San Francisco, United States

17 trademarks in the portfolioView company

Representative

Steven E. Lauridsen

Tucker Ellis LLP

Goods and services

What the mark covers

The products and services RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS is filed for, grouped by Nice class.

  • Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Retail store services featuring diamonds; Retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of registration confirmation emailed
  2. Registered-principal register
  3. Notice of acceptance of statement of use e-mailed
  4. Allowed principal register - sou accepted
  5. Statement of use processing complete
  6. Case assigned to intent to use paralegal
  7. Notice of approval of extension request e-mailed
  8. Use amendment filed
  9. Teas statement of use received
  10. Sou extension 2 granted

10 earlier steps on the official record.

FAQ

About RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS

Who owns the trademark "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS"?

The USPTO trademark "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS" (application 98669044) is owned by Brilliant Earth, LLC.

What is the status of "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS"?

Its status at the USPTO is: registered.

When was "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS" registered?

It was registered on August 25, 2026.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2946-8589-72c6-ab3b-9f4ab1d941ba
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2946-8589-72c6-ab3b-9f4ab1d941ba",
  "object": "trademark",
  "mark_text": "RETHINK EVERYTHING YOU KNOW ABOUT DIAMONDS",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "98669044",
  "filing_date": "2024-07-26",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "BRILLIANT EARTH, LLC",
      "entity_id": "ent_019eb706-1b99-7591-a5f3-f7d6c6df2b80"
    }
  ]
}