USPTO trademark

HONEST BEAUTY

RegisteredUSPTOWord markClass 35

"HONEST BEAUTY" is a word mark owned by The Honest Company, Inc., filed at the USPTO on October 7, 2014. It is registered and covers class 35 (Advertising and Business).

View The Honest Company, Inc. portfolioGet this data via the API
Official USPTO record
HONEST BEAUTY trademark as filed
As filed with the USPTO
Status
Registered
Since December 30, 2025
Filed
October 7, 2014
Registered
December 29, 2015
Expires
Not recorded
Application no.
86977756
Registration no.
4878813
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns HONEST BEAUTY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

The Honest Company, Inc.

HNST · Playa Vista, United States

283 trademarks in the portfolioView company

Representative

Irene Y. Lee

Russ August & Kabat

Goods and services

What the mark covers

The products and services HONEST BEAUTY is filed for, grouped by Nice class.

  • On-line retail store services featuring beauty products accessories, body products, and bath and body accessories; Retail store services featuring cosmetics, make-up, skincare and beauty products, skincare and beauty accessories, body products, and bath and body accessories

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Notice of acceptance of sec. 8 & 9 - e-mailed
  2. Registered and renewed (first renewal - 10 yrs)
  3. Registered - sec. 8 (10-yr) accepted/sec. 9 granted
  4. Case assigned to post registration paralegal
  5. Teas section 8 & 9 received
  6. Courtesy reminder - sec. 8 (10-yr)/sec. 9 e-mailed
  7. Assignment of ownership not updated automatically
  8. Notice of acceptance of sec. 8 & 15 - e-mailed
  9. Registered - sec. 8 (6-yr) accepted & sec. 15 ack.
  10. Case assigned to post registration paralegal

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About HONEST BEAUTY

Who owns the trademark "HONEST BEAUTY"?

The USPTO trademark "HONEST BEAUTY" (application 86977756) is owned by The Honest Company, Inc.

What is the status of "HONEST BEAUTY"?

Its status at the USPTO is: registered.

When was "HONEST BEAUTY" registered?

It was registered on December 29, 2015.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull HONEST BEAUTY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d2901-e9b0-71e7-85e8-a3d2d5e0f55b
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d2901-e9b0-71e7-85e8-a3d2d5e0f55b",
  "object": "trademark",
  "mark_text": "HONEST BEAUTY",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "86977756",
  "filing_date": "2014-10-07",
  "nice_classes": [
    35
  ],
  "owners": [
    {
      "name": "The Honest Company, Inc.",
      "entity_id": "ent_019ebbb3-706a-748b-87ac-bc189265377f"
    }
  ]
}