NOW
"NOW" is a word and design mark owned by Starbucks (HK) Limited, filed at the USPTO on December 9, 1999. It is registered and covers classes 35, 41 and 42.
- Status
- Registered
- Since May 27, 2022
- Filed
- December 9, 1999
- Registered
- April 6, 2010
- Expires
- Not recorded
- Application no.
- 75868331
- Registration no.
- 3769608
- Office
- USPTO
- United States Patent and Trademark Office
- Mark type
- Word and design
- 3 classes
Who owns NOW
The owner and representative on file with the office.
Owner
Starbucks (HK) Limited
Central, Hong Kong SAR China
Representative
Lisa W Rosaya
Baker & McKenzie LLP
What the mark covers
The products and services NOW is filed for, grouped by Nice class.
[Advertising and promotion services and information services relating thereto, namely,] [ advertising agencies, preparing and placing advertisements for others, direct mail advertising, ] [preparing audio-visual presentations for use in advertising, dissemination of advertising for others via on -line electronic communications network, dissemination of advertising matter, rental of advertising space,] [ arranging and conducting trade show exhibitions in the field of computers and technology, product demonstration, developing promotional campaigns for business; sample distribution, electronic billboard advertising, ] [shoppers' guide information,] [ promoting the sale of goods and services of others through the distribution of printed material and promotional contests; business information services, namely, providing statistical information, ] [ providing marketing research data,] [ providing foreign trade information, commercial information and directory agency; ] [conducting marketing studies] [ ; providing business planning, business appraisal; business marketing and business research; compilation of marketing data; theatrical, movie and event ticket agency services provided via a global or limited computer or communications network or system, terrestrial or satellite television, radio and other means of communication ]
[ Education and entertainment services, namely, university and college courses; providing correspondence courses, courses for accredited education and training courses relating to computers and technology via global or limited computer or communications systems or networks ] [; audio recording and production;] [ theater productions; ] production and distribution of motion pictures;[ interactive] television show programming for broadcasting via terrestrial cable, satellite, global or limited computer networks or systems, wireless [or wirelink] systems and other means of communication; [ interactive radio programming for broadcasting via terrestrial cable, satellite, global or limited computer networks or systems, wireless or wirelink systems and other means of communication; ] distribution of [interactive] television programming to cable television systems [; provision of information relating to television and] [ radio programs, ] [video, entertainment, music, sport, recreation, games,] [ casinos, ] [ films and motion pictures] [, and provision of information relating to computer education, information technology education, business correspondence courses, and publication of books, also provided on-line from a computer database, a global or limited computer system or network, terrestrial cable, satellite, wireless or wirelink systems and other means of communication; online computer games; arranging and conducting competitions in the field of information technology, computers, games, music, and sport; arranging for ticket reservations for shows and other entertainment events] [ ; information and advisory services relating to education and entertainment in the areas of ] [information technology, computers, games, music, sport and recreation;] [ providing casino and gaming services; ] [computer services, namely, providing on-line publications of books, magazines, newsletters, journals in the fields of computers, technology, entertainment, education, sports, games and music]
[ Computer and digital services, namely, designing and implementing web pages and content thereof for others; creating and maintaining web sites for others ] [; hosting web sites of others on a computer server for a global or limited computer network;] [ installation and maintenance of computer software; computer time sharing services; providing on-line computer databases in the fields of computer services, industrial design, graphic art design and mechanical engineering; personal shopping for others; ] providing news, news analysis and features distribution regarding current affairs over a global or limited computer network or system; [ rental and leasing of computers, computer programs, computer terminals, monitors, computer keyboards, laptop computers, modems, computer peripherals, computer network devices, and remote controls for all of the preceding; providing on-line computer databases in the field of product development ]
What has happened so far
Steps recorded by the USPTO, newest first.
- Ttab release case to trademarks
- Cancellation terminated no. 999999
- Cancellation denied no. 999999
- Notice of acceptance of sec. 8 - e-mailed
- Registered and renewed (first renewal - 10 yrs)
- Registered - sec. 9 granted/check record for sec. 8
- Registered - partial sec. 8 (10-yr) accepted
- Case assigned to post registration paralegal
- Teas section 8 & 9 received
- Cancellation instituted no. 999999
10 earlier steps on the official record.
Oppositions and cancellations
Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.
About NOW
Who owns the trademark "NOW"?
The USPTO trademark "NOW" (application 75868331) is owned by Starbucks (HK) Limited.
What is the status of "NOW"?
Its status at the USPTO is: registered.
When was "NOW" registered?
It was registered on April 6, 2010.
Get this data via the API
Everything on this page comes from the Signa API. Pull NOW and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_019d1d82-8d90-734a-bf72-6b7a787a8113
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_019d1d82-8d90-734a-bf72-6b7a787a8113",
"object": "trademark",
"mark_text": "NOW",
"status": {
"primary": "active",
"stage": "registered"
},
"office_code": "US",
"application_number": "75868331",
"filing_date": "1999-12-09",
"nice_classes": [
35,
41,
42
],
"owners": [
{
"name": "STARBUCKS (HK) LIMITED",
"entity_id": null
}
]
}