USPTO trademark

BARBIE

RegisteredUSPTOWord markClass 35Class 42

"BARBIE" is a word mark owned by Mattel, Inc., filed at the USPTO on November 12, 1996. It is registered and covers classes 35 and 42.

View Mattel, Inc. portfolio Get this data via the API

Data current as of October 13, 2026Official USPTO record

As filed with the USPTO

Status: Registered; Since November 30, 2018
Filed: November 12, 1996
Registered: April 21, 1998
Expires: Not recorded
Application no.: 75196990
Registration no.: 2151953
Office: USPTO; United States Patent and Trademark Office
Mark type: Word mark; 2 classes

Ownership

Who owns BARBIE

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Mattel, Inc.

MAT · El Segundo, United States

20,202 trademarks in the portfolioView company

Representative

Michael Moore

Mattel, Inc.

Goods and services

What the mark covers

The products and services BARBIE is filed for, grouped by Nice class.

35Class 35 · Advertising and Business
on-line retail store services featuring toys
42Class 42 · Computer and Scientific Services
providing information over a global comoputer network featuring games, stories, directories for toys and games, toy collectibles [, and chat sessions ]

History

What has happened so far

Steps recorded by the USPTO, newest first.

October 13, 2026Notice of suit
August 27, 2026Notice of suit
May 6, 2026Notice of suit
October 18, 2022Notice of suit
November 30, 2018Notice of acceptance of sec. 8 & 9 - mailed
November 30, 2018Registered and renewed (second renewal - 10 yrs)
November 30, 2018Registered - sec. 8 (10-yr) accepted/sec. 9 granted
November 30, 2018Case assigned to post registration paralegal
November 26, 2018Case assigned to post registration paralegal
March 22, 2018Case assigned to post registration paralegal

10 earlier steps on the official record.

Disputes

Oppositions and cancellations

Proceedings recorded against this mark by the USPTO. Reported as recorded, not legal advice.

FAQ

About BARBIE

Who owns the trademark "BARBIE"?

The USPTO trademark "BARBIE" (application 75196990) is owned by Mattel, Inc.

What is the status of "BARBIE"?

Its status at the USPTO is: registered.

When was "BARBIE" registered?

It was registered on April 21, 1998.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull BARBIE and marks like it into your own product with one request.

GET/v1/trademarks/{id}
The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/events
Every step in the office history
GET/v1/proceedings?trademark_id={id}
Oppositions and cancellations against the mark

Get API key View docs

GET /v1/trademarks/{id}

ID=tm_019d1bbd-9b70-730a-8cee-e7e94d1da384
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"

Response

{
  "id": "tm_019d1bbd-9b70-730a-8cee-e7e94d1da384",
  "object": "trademark",
  "mark_text": "BARBIE",
  "status": {
    "primary": "active",
    "stage": "registered"
  },
  "office_code": "US",
  "application_number": "75196990",
  "filing_date": "1996-11-12",
  "nice_classes": [
    35,
    42
  ],
  "owners": [
    {
      "name": "MATTEL, INC.",
      "entity_id": "ent_019f285b-0d3d-722a-8f3c-767707b33f80"
    }
  ]
}