UKIPO trademark

THE WORK IS THE WAY

FiledUKIPOWord markClass 9Class 10Class 25Class 27+2

"THE WORK IS THE WAY" is a word mark owned by Wahoo Fitness L.L.C., filed at the UKIPO on July 31, 2026. It is filed and waiting for examination and covers classes 9, 10, 25, 27, 28 and 35.

Official UKIPO record
THE WORK IS THE WAY
Word mark as filed with the UKIPO
Status
Filed
Since July 31, 2026
Filed
July 31, 2026
Registered
Not yet
Expires
Not recorded
Application no.
UK00004424026
Registration no.
UK00004424026
Office
UKIPO
Intellectual Property Office
Mark type
Word mark
6 classes
Ownership

Who owns THE WORK IS THE WAY

The owner and representative on file with the office.

Owner

Wahoo Fitness L.L.C.

United States

Representative

Franks & Co Limited

Franks & Co Limited

Goods and services

What the mark covers

The products and services THE WORK IS THE WAY is filed for, grouped by Nice class.

  • Wireless transmitters and receivers; Electronic measuring device that displays a user's propulsion activity, namely, distance traveled, speed, and cadence; Portable computer screen to wirelessly display the user interface of a mobile phone application; computer hardware and recorded computer software programs for the integration of text, audio, graphics, still images and moving pictures into an interactive delivery for multimedia applications, and for use exclusively in delivering fitness content and fitness services and creating community in the field of fitness; Downloadable computer software for wireless data communication for receiving, processing, transmitting and displaying information relating to fitness; Downloadable computer software for managing information regarding tracking, planning, compliance and motivation with a fitness training program; downloadable computer programs and software applications obtained from a website that enable users to conveniently view and manage information regarding tracking, planning, compliance and motivation with a fitness training program; downloadable mobile applications that enable users to conveniently view and manage information regarding tracking, planning, compliance and motivation with a fitness training program; wireless router adapter for an indoor bicycle trainer; electronic sports training simulators for indoor bicycle trainers for simulating grade changes; cycling radar detectors; bike computers.

  • Heart rate monitors for sports activities.

  • Clothing for sports, namely, shirts, pants, jackets, footwear.

  • Exercise floor mats.

  • Indoor bicycle trainers; indoor bicycle trainer accessories specially adapted therefor, namely, base adapter, wheel block, axle kit; rollers specially adapted for indoor bicycle trainers; exercise treadmills.

  • On-line retail store services featuring clothing and sports and fitness equipment.

FAQ

About THE WORK IS THE WAY

Who owns the trademark "THE WORK IS THE WAY"?

The UKIPO trademark "THE WORK IS THE WAY" (application UK00004424026) is owned by Wahoo Fitness L.L.C.

What is the status of "THE WORK IS THE WAY"?

Its status at the UKIPO is: filed.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE WORK IS THE WAY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

GET /v1/trademarks/{id}
ID=tm_019fbb63-6e77-75fa-b762-8e5a796ef912
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019fbb63-6e77-75fa-b762-8e5a796ef912",
  "object": "trademark",
  "mark_text": "THE WORK IS THE WAY",
  "status": {
    "primary": "pending",
    "stage": "filed"
  },
  "office_code": "GB",
  "application_number": "UK00004424026",
  "filing_date": "2026-07-31",
  "nice_classes": [
    9,
    10,
    25,
    27,
    28,
    35
  ],
  "owners": [
    {
      "name": "Wahoo Fitness L.L.C.",
      "entity_id": null
    }
  ]
}