BUILT FOR OWNERS. VALUED BY GUESTS.
"BUILT FOR OWNERS. VALUED BY GUESTS." is a word mark owned by Choice Hotels International, Inc., filed at the CIPO on April 27, 2026. It is filed and waiting for examination and covers class 35 (Advertising and Business).
- Status
- Filed
- Since April 27, 2026
- Filed
- April 27, 2026
- Registered
- Not yet
- Priority date
- April 24, 2026
- Claimed from United States
- Application no.
- 2471682
- Registration no.
- Not yet
- Office
- CIPO
- Canadian Intellectual Property Office
- Mark type
- Word mark
- 1 class
Who owns BUILT FOR OWNERS. VALUED BY GUESTS.
The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.
Owner
Choice Hotels International, Inc.
CHH · United States
Representative
Gowling WLG (Canada) LLP
Gowling WLG (Canada) LLP
What the mark covers
The products and services BUILT FOR OWNERS. VALUED BY GUESTS. is filed for, grouped by Nice class.
Franchise services, namely, offering business management assistance in the establishment and operation of hotels, motels, and extended stay hotels.
What has happened so far
Steps recorded by the CIPO, newest first.
- Pre-Assessment Letter Sent; Goods or Services Not Acceptable
- Formalized
- Created
- Filed
About BUILT FOR OWNERS. VALUED BY GUESTS.
Who owns the trademark "BUILT FOR OWNERS. VALUED BY GUESTS."?
The CIPO trademark "BUILT FOR OWNERS. VALUED BY GUESTS." (application 2471682) is owned by Choice Hotels International, Inc.
What is the status of "BUILT FOR OWNERS. VALUED BY GUESTS."?
Its status at the CIPO is: filed.
Get this data via the API
Everything on this page comes from the Signa API. Pull BUILT FOR OWNERS. VALUED BY GUESTS. and marks like it into your own product with one request.
GET/v1/trademarks/{id}The full record: owners, classes, dates and images
GET/v1/trademarks/{id}/eventsEvery step in the office history
GET/v1/proceedings?trademark_id={id}Oppositions and cancellations against the mark
ID=tm_019df00c-97c5-739f-b306-3ae2a517f7cb
curl https://api.signa.so/v1/trademarks/$ID \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"id": "tm_019df00c-97c5-739f-b306-3ae2a517f7cb",
"object": "trademark",
"mark_text": "BUILT FOR OWNERS. VALUED BY GUESTS.",
"status": {
"primary": "pending",
"stage": "filed"
},
"office_code": "CA",
"application_number": "2471682",
"filing_date": "2026-04-27",
"nice_classes": [
35
],
"owners": [
{
"name": "Choice Hotels International, Inc.",
"entity_id": "ent_019eb70c-a2fc-7619-b6a2-39933c9de2a1"
}
]
}