Mattel Inc trademarks
Mattel Inc (MAT) owns 2,239 unique trademarks in 9 jurisdictions, combined from 11 owner names in the registers. 1,027 of them are active.
- Unique trademarks2,928 register records
- 2,239
- Active46% of unique marks
- 1,027
- Jurisdictions
- 9
- Owner names grouped
- 11
Where Mattel Inc protects its brands
Each mark counts once here: an international registration is grouped with its country designations, not counted once per country. That gives the 2,239 unique marks above, from 2,928 register records.
By classA mark can cover several classes
- Class 28Toys and Sporting Goods1,73277%
- Class 9Computers and Scientific Devices34916%
- Class 16Paper Goods and Printed Matter24811%
- Class 25Clothing24011%
- Class 41Education and Entertainment21810%
- Class 20Furniture and Articles Not Otherwise Classified1205%
- Class 18Leather Goods1115%
- Class 21Housewares and Glass1015%
+35 more
Filings per year
New trademarks Mattel Inc has filed each year, counting each mark once.
- Peak year · 133 filed
- 2013
- 2022 to 2026 · filed
- 133
- First filing
- 1900
Filings by year: 1900: 4, 1928: 1, 1945: 3, 1950: 2, 1951: 1, 1953: 2, 1954: 1, 1955: 2, 1956: 3, 1958: 1, 1959: 2, 1960: 4, 1961: 2, 1962: 22, 1963: 8, 1964: 21, 1965: 63, 1966: 20, 1967: 21, 1968: 7, 1969: 32, 1970: 38, 1971: 22, 1972: 19, 1973: 11, 1974: 47, 1975: 8, 1976: 30, 1977: 30, 1978: 20, 1979: 9, 1980: 26, 1981: 5, 1982: 39, 1983: 23, 1984: 26, 1985: 111, 1986: 17, 1987: 34, 1988: 20, 1989: 36, 1990: 35, 1991: 35, 1992: 83, 1993: 40, 1994: 15, 1995: 34, 1996: 22, 1997: 16, 1998: 4, 1999: 19, 2000: 18, 2001: 33, 2002: 45, 2003: 39, 2004: 45, 2005: 44, 2006: 21, 2007: 13, 2008: 15, 2009: 53, 2010: 29, 2011: 26, 2012: 32, 2013: 133, 2014: 28, 2015: 25, 2016: 28, 2017: 32, 2018: 14, 2019: 51, 2020: 41, 2021: 28, 2022: 35, 2023: 12, 2024: 26, 2025: 47, 2026: 13.
Oppositions, cancellations and ownership changes
Proceedings Mattel Inc has been part of, and the assignments recorded against its marks.
Disputes & oppositions
- Proceedings
- 32
- As challenger
- 0
- As defendant
- 32
By proceeding type
- Opposition20
- Cancellation10
- Non use removal2
Outcomes
- Other26
- Withdrawn3
- Pending3
Assignments & security interests
- Transactions
- 10
- Marks acquired
- 10
- Marks divested
- 0
- Marks with liens
- 0
- Unreleased security interests
- 0
- Assignment10
Recorded from 2009-04-16 to 2023-03-23.
Latest filings
The most recent applications across Mattel Inc's owner names.
Browse all 2,928 register records| Mark | Status | Office | Classes | Filed |
|---|---|---|---|---|
| HOT WHEELS CHALLENGE ACCEPTED | filed | CIPO | 28 | 2026-10-07 |
| Fisher-Price Your Go-To for a Reason | pending opposition | EUIPO | 28 | 2026-10-06 |
| Love Notes | pending opposition | EUIPO | 41 | 2026-07-09 |
| Uno Betrayal | registered | EUIPO | 28 | 2026-06-16 |
| Break the Safe | registered | EUIPO | 28 | 2026-06-16 |
| Break the Safe | registered | EUIPO | 41 | 2026-06-16 |
About Mattel Inc's trademarks
How many trademarks does Mattel Inc own?
Mattel Inc owns 2,239 unique trademarks across the registers Signa tracks, filed as 2,928 register records.
How many of Mattel Inc's trademarks are registered?
982 of Mattel Inc's unique marks are registered.
Where does Mattel Inc file the most trademarks?
Mattel Inc holds the most marks at the CIPO, with 841 unique marks.
What is the stock ticker for Mattel Inc?
Mattel Inc trades under the ticker MAT.
Get this data via the API
Every number on this page comes from the Signa API. Pull Mattel Inc's portfolio into your own product with one request.
GET/v1/entities/{id}/analyticsPortfolio, disputes and ownership changes
GET/v1/entities/{id}Company record, ticker, LEI and owner names
GET/v1/entities/{id}/trademarksEvery trademark in the portfolio
ID=ent_019eb701-a2f8-770c-905c-290692084035
curl https://api.signa.so/v1/entities/$ID/analytics \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"object": "analytics_report",
"subject": {
"id": "ent_019eb701-a2f8-770c-905c-290692084035",
"object": "entity",
"name": "MATTEL INC"
},
"portfolio": {
"mark_count": 2239,
"active_count": 1027,
"jurisdiction_spread": {
"CA": 841,
"AU": 470,
"US": 242
}
}
}