Consumer Goods sector trademark report
The 10 companies in the Consumer Goods sector hold 89,359 unique trademarks between them, led by Procter & Gamble with 26,356. Class 28 (toys and sporting goods) is the most covered class, and USPTO holds the most marks.
- Unique trademarks
- 89,359
- Still active
- 38%
- Most used classToys and Sporting Goods
- Class 28
- Largest office35,111 marks
- USPTO
Who holds the most: Procter & Gamble leads
Ranked by unique trademarks. Each company includes its subsidiaries and every owner name filed under its ticker.
| # | Company | Marks | Share | Top class |
|---|---|---|---|---|
| 01 | 26,356 | 29.5% | Class 3 | |
| 02 | MattelMAT | 24,343 | 27.2% | Class 28 |
| 03 | 13,856 | 15.5% | Class 34 | |
| 04 | PepsiCoPEP | 9,826 | 11% | Class 32 |
| 05 | 8,123 | 9.1% | Class 32 | |
| 06 | McDonald'sMCD | 3,291 | 3.7% | Class 42 |
| 07 | NikeNKE | 3,013 | 3.4% | Class 25 |
| 08 | CostcoCOST | 523 | 0.6% | Class 16 |
| 09 | WalmartWMT | 22 | <0.1% | Class 35 |
| 10 | AltriaMO | 6 | <0.1% | Class 36 |
Where the Consumer Goods sector protects its brands
Each mark counts once here: an international registration is grouped with its country designations, not counted once per country. A mark can cover several classes.
By office
Filings per year
New trademarks Consumer Goods sector companies filed each year, counting each mark once.
- Peak year · 3,263 filed
- 2005
- 2022 to 2026 · filed
- 6,811
- First filing
- 1866
Filings by year: 1866: 1, 1876: 2, 1879: 2, 1882: 1, 1884: 2, 1885: 1, 1888: 3, 1889: 3, 1890: 1, 1891: 1, 1892: 1, 1894: 4, 1895: 3, 1897: 1, 1898: 2, 1900: 224, 1901: 1, 1903: 1, 1905: 5, 1906: 4, 1907: 6, 1908: 3, 1909: 3, 1911: 9, 1912: 1, 1913: 2, 1914: 1, 1915: 3, 1916: 3, 1917: 5, 1918: 3, 1919: 4, 1920: 14, 1921: 10, 1922: 6, 1923: 10, 1924: 5, 1925: 9, 1926: 17, 1927: 11, 1928: 15, 1929: 7, 1930: 15, 1931: 7, 1932: 9, 1933: 10, 1934: 13, 1935: 7, 1936: 11, 1937: 10, 1938: 12, 1939: 11, 1940: 14, 1941: 12, 1942: 21, 1943: 22, 1944: 17, 1945: 22, 1946: 23, 1947: 49, 1948: 28, 1949: 27, 1950: 29, 1951: 38, 1952: 40, 1953: 50, 1954: 66, 1955: 85, 1956: 76, 1957: 68, 1958: 78, 1959: 116, 1960: 60, 1961: 156, 1962: 186, 1963: 133, 1964: 166, 1965: 283, 1966: 245, 1967: 225, 1968: 163, 1969: 250, 1970: 284, 1971: 214, 1972: 308, 1973: 191, 1974: 232, 1975: 257, 1976: 390, 1977: 442, 1978: 473, 1979: 545, 1980: 566, 1981: 608, 1982: 924, 1983: 625, 1984: 666, 1985: 893, 1986: 803, 1987: 726, 1988: 803, 1989: 929, 1990: 1158, 1991: 1155, 1992: 1366, 1993: 1274, 1994: 1406, 1995: 1582, 1996: 1873, 1997: 1399, 1998: 1581, 1999: 2358, 2000: 2515, 2001: 2069, 2002: 2101, 2003: 2487, 2004: 2570, 2005: 3263, 2006: 3078, 2007: 2987, 2008: 2815, 2009: 2411, 2010: 2648, 2011: 2620, 2012: 2778, 2013: 3054, 2014: 2623, 2015: 1756, 2016: 1821, 2017: 1890, 2018: 1847, 2019: 1873, 2020: 1826, 2021: 1850, 2022: 1781, 2023: 1379, 2024: 1283, 2025: 1152, 2026: 1216.
How this report is built
What is in the group, what is counted, and how to reference it.
- Membership
- Membership as of June 2026. 10 companies.
- What counts
- Unique trademarks: each mark counts once, and an international registration is grouped with its country designations. A company's count includes its subsidiaries and every owner name under its ticker.
- Source
- Signa's per-company analytics, summed across members, computed October 28, 2026.
Signa, "Consumer Goods sector trademark portfolio analysis", signa.so/collections/sector/consumer-goods, data as of October 28, 2026.
About the Consumer Goods sector's trademarks
How many trademarks do Consumer Goods sector companies own?
The 10 companies in the Consumer Goods sector hold 89,359 unique trademarks, counting each mark once and including subsidiaries.
Which Consumer Goods sector company has the most trademarks?
Procter & Gamble has the largest portfolio in the Consumer Goods sector, with 26,356 unique marks.
Which Nice class do Consumer Goods sector companies file in most?
Class 28, Toys and Sporting Goods, appears on 22,579 of their marks.
Get this data via the API
This report sums one analytics call per company. Rebuild it for any group of tickers, starting with Procter & Gamble.
GET/v1/entities/{id}/analyticsOne company's portfolio: marks, classes, offices, years
GET/v1/entities?ticker=PG&publicly_traded=trueEvery owner record listed under a ticker
ID=ent_019eb709-d2d2-7078-b233-b1d2a06c4609
curl https://api.signa.so/v1/entities/$ID/analytics \
-H "Authorization: Bearer $SIGNA_API_KEY"