The Hertz Corporation trademarks
The Hertz Corporation owns 744 unique trademarks in 8 jurisdictions, combined from 10 owner names in the registers. 373 of them are active.
- Unique trademarks
- 744
- Active50% of unique marks
- 373
- Jurisdictions
- 8
- Owner names grouped
- 10
Where The Hertz Corporation protects its brands
Each mark counts once here: an international registration is grouped with its country designations, not counted once per country.
By classA mark can cover several classes
- Class 39Transportation and Storage62684%
- Class 12Vehicles17524%
- Class 16Paper Goods and Printed Matter16422%
- Class 35Advertising and Business628%
- Class 9Computers and Scientific Devices588%
- Class 37Building Construction and Repair466%
- Class 38Telecommunications395%
- Class 36Insurance and Financial365%
+24 more
Filings per year
New trademarks The Hertz Corporation has filed each year, counting each mark once.
- Peak year · 126 filed
- 2011
- 2022 to 2026 · filed
- 21
- First filing
- 1947
Filings by year: 1947: 1, 1954: 6, 1958: 1, 1959: 1, 1962: 3, 1963: 1, 1964: 4, 1966: 1, 1967: 3, 1968: 2, 1969: 3, 1970: 2, 1972: 2, 1973: 1, 1974: 4, 1976: 1, 1977: 1, 1978: 11, 1979: 4, 1980: 4, 1981: 2, 1982: 5, 1984: 3, 1985: 8, 1986: 10, 1987: 5, 1989: 12, 1990: 10, 1991: 17, 1992: 7, 1993: 7, 1994: 3, 1995: 1, 1996: 21, 1997: 15, 1998: 8, 1999: 21, 2000: 10, 2001: 7, 2002: 7, 2003: 16, 2004: 3, 2005: 11, 2006: 3, 2007: 21, 2008: 50, 2009: 23, 2010: 18, 2011: 126, 2012: 58, 2013: 53, 2014: 14, 2015: 12, 2016: 20, 2017: 10, 2018: 21, 2019: 17, 2020: 6, 2021: 6, 2022: 1, 2023: 7, 2025: 8, 2026: 5.
Oppositions, cancellations and ownership changes
Proceedings The Hertz Corporation has been part of, and the assignments recorded against its marks.
Disputes & oppositions
- Proceedings
- 30
- As challenger
- 5
- As defendant
- 25
By proceeding type
- Opposition28
- Appeal2
Outcomes
- Other25
- Withdrawn5
Assignments & security interests
- Transactions
- 30
- Marks acquired
- 12
- Marks divested
- 18
- Marks with liens
- 180
- Unreleased security interests
- 11
- Security interest15
- Release8
- Assignment7
Recorded from 1979-11-16 to 2026-06-26.
Latest filings
The most recent applications across The Hertz Corporation's owner names.
Browse all 744 register records| Mark | Status | Office | Classes | Filed |
|---|---|---|---|---|
| TESTDRIVE+ | examining | USPTO | 35, 39 | 2026-10-01 |
| TESTDRIVE+ | examining | USPTO | 35, 39 | 2026-10-01 |
| HERTZ YOU'RE GOLDEN | examining | USPTO | 35, 39 | 2026-07-06 |
| HERTZ GOLD SQUAD | allowed | USPTO | 16, 18, 25, 28, 35 | 2026-01-29 |
| GOLD; + | examining | IPOS | 35, 39 | 2026-01-09 |
| GOLD+ | pending opposition | IP Australia | 35, 39 | 2025-12-24 |
About The Hertz Corporation's trademarks
How many trademarks does The Hertz Corporation own?
The Hertz Corporation owns 744 unique trademarks across the registers Signa tracks.
How many of The Hertz Corporation's trademarks are registered?
362 of The Hertz Corporation's unique marks are registered.
Where does The Hertz Corporation file the most trademarks?
The Hertz Corporation holds the most marks at the USPTO, with 186 unique marks.
Get this data via the API
Every number on this page comes from the Signa API. Pull The Hertz Corporation's portfolio into your own product with one request.
GET/v1/entities/{id}/analyticsPortfolio, disputes and ownership changes
GET/v1/entities/{id}Company record, ticker, LEI and owner names
GET/v1/entities/{id}/trademarksEvery trademark in the portfolio
ID=ent_019fc0cb-0125-708a-8028-9a06a290ccf5
curl https://api.signa.so/v1/entities/$ID/analytics \
-H "Authorization: Bearer $SIGNA_API_KEY"{
"object": "analytics_report",
"subject": {
"id": "ent_019fc0cb-0125-708a-8028-9a06a290ccf5",
"object": "entity",
"name": "THE HERTZ CORPORATION"
},
"portfolio": {
"mark_count": 744,
"active_count": 373,
"jurisdiction_spread": {
"US": 186,
"GB": 130,
"EU": 127
}
}
}