IP Australia trademark

GOLD+

Opposition periodIP AustraliaFigurative markClass 35Class 39

"GOLD+" is a figurative mark owned by Hertz System, Inc., filed at IP Australia on December 24, 2025. It is in its opposition period and covers classes 35 and 39.

View Hertz System, Inc. portfolioGet this data via the API
Official IP Australia record
GOLD+ trademark as filed
As filed with IP Australia
Status
Opposition period
Since December 24, 2025
Filed
December 24, 2025
Registered
Not yet
Priority date
November 11, 2025
Claimed from United States
Application no.
2614853
Registration no.
Not yet
Office
IP Australia
IP Australia
Mark type
Figurative mark
2 classes
Ownership

Who owns GOLD+

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Hertz System, Inc.

Estero, United States

744 trademarks in the portfolioView company

Representative

Wallington-Dummer

Wallington-Dummer

Goods and services

What the mark covers

The products and services GOLD+ is filed for, grouped by Nice class.

  • Sales promotion relating to vehicle rental services; administration of a customer loyalty program which provides incentives to collect non-expiring rewards points, receive special offers and discounts and to exchange or redeem rewards points against a selection of vehicles, daily, weekend or weekly rentals within the framework of vehicle rental services or against miles or points of a frequent traveler program

  • Vehicle rental services; membership club services for providing vehicle rental of automobiles to members

History

What has happened so far

Steps recorded by IP Australia, newest first.

  1. Adverse Report (Examination) correspondence sent
  2. Awaiting examination
  3. Application Received
FAQ

About GOLD+

Who owns the trademark "GOLD+"?

IP Australia trademark "GOLD+" (application 2614853) is owned by Hertz System, Inc.

What is the status of "GOLD+"?

Its status at IP Australia is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull GOLD+ and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019dfcc8-2cc4-716b-83ca-128182658702
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019dfcc8-2cc4-716b-83ca-128182658702",
  "object": "trademark",
  "mark_text": "GOLD+",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "AU",
  "application_number": "2614853",
  "filing_date": "2025-12-24",
  "nice_classes": [
    35,
    39
  ],
  "owners": [
    {
      "name": "HERTZ SYSTEM, INC.",
      "entity_id": "ent_019fc0cb-0125-708a-8028-9a06a290ccf5"
    }
  ]
}