Dow Jones Industrial Average trademark report
The 30 companies in the Dow Jones Industrial Average hold 164,453 unique trademarks between them, led by Johnson & Johnson with 29,419. Class 9 (computers and scientific devices) is the most covered class, and USPTO holds the most marks.
- Unique trademarks
- 164,453
- Still active
- 47%
- Most used classComputers and Scientific Devices
- Class 9
- Largest office53,090 marks
- USPTO
Who holds the most: Johnson & Johnson leads
Ranked by unique trademarks. Each company includes its subsidiaries and every owner name filed under its ticker.
| # | Company | Marks | Share | Top class |
|---|---|---|---|---|
| 01 | 29,419 | 17.9% | Class 5 | |
| 02 | 26,356 | 16% | Class 3 | |
| 03 | DisneyDIS | 14,446 | 8.8% | Class 28 |
| 04 | IBMIBM | 11,685 | 7.1% | Class 9 |
| 05 | MicrosoftMSFT | 11,232 | 6.8% | Class 9 |
| 06 | AmazonAMZN | 10,575 | 6.4% | Class 9 |
| 07 | AppleAAPL | 9,148 | 5.6% | Class 9 |
| 08 | 8,123 | 4.9% | Class 32 | |
| 09 | Merck & Co.MRK | 7,165 | 4.4% | Class 5 |
| 10 | 3MMMM | 5,266 | 3.2% | Class 9 |
| 11 | AlphabetGOOGL | 5,196 | 3.2% | Class 9 |
| 12 | McDonald'sMCD | 3,291 | 2% | Class 42 |
| 13 | HoneywellHON | 3,109 | 1.9% | Class 9 |
| 14 | NikeNKE | 3,013 | 1.8% | Class 25 |
| 15 | AmgenAMGN | 2,229 | 1.4% | Class 5 |
| 16 | 2,021 | 1.2% | Class 36 | |
| 17 | VisaV | 1,949 | 1.2% | Class 36 |
| 18 | 1,843 | 1.1% | Class 2 | |
| 19 | SalesforceCRM | 1,319 | 0.8% | Class 42 |
| 20 | BoeingBA | 1,188 | 0.7% | Class 28 |
| 21 | NvidiaNVDA | 1,103 | 0.7% | Class 9 |
| 22 | CaterpillarCAT | 1,081 | 0.7% | Class 7 |
| 23 | 993 | 0.6% | Class 36 | |
| 24 | UnitedHealthUNH | 975 | 0.6% | Class 36 |
| 25 | 971 | 0.6% | Class 36 | |
| 26 | TravelersTRV | 551 | 0.3% | Class 36 |
| 27 | ChevronCVX | 103 | <0.1% | Class 42 |
| 28 | CiscoCSCO | 80 | <0.1% | Class 9 |
| 29 | WalmartWMT | 22 | <0.1% | Class 35 |
| 30 | 1 | <0.1% | Class 11 |
Where the Dow Jones Industrial Average protects its brands
Each mark counts once here: an international registration is grouped with its country designations, not counted once per country. A mark can cover several classes.
By office
By class
- Class 9Computers and Scientific Devices47,14229%
- Class 5Pharmaceuticals30,78119%
- Class 42Computer and Scientific Services23,86015%
- Class 3Cosmetics and Cleaning Preparations23,43514%
- Class 41Education and Entertainment18,94412%
- Class 16Paper Goods and Printed Matter18,02211%
- Class 35Advertising and Business15,2869%
- Class 10Medical Apparatus11,0547%
+37 more
Filings per year
New trademarks Dow Jones Industrial Average companies filed each year, counting each mark once.
- Peak year · 5,834 filed
- 2006
- 2022 to 2026 · filed
- 13,055
- First filing
- 1888
Filings by year: 1888: 2, 1889: 3, 1890: 1, 1892: 1, 1895: 2, 1896: 1, 1898: 1, 1900: 387, 1901: 1, 1903: 2, 1905: 13, 1906: 4, 1907: 3, 1908: 3, 1909: 2, 1910: 2, 1911: 6, 1912: 4, 1913: 1, 1914: 4, 1915: 4, 1916: 3, 1917: 4, 1918: 2, 1919: 1, 1920: 7, 1921: 7, 1922: 3, 1923: 6, 1924: 4, 1925: 14, 1926: 12, 1927: 7, 1928: 18, 1929: 12, 1930: 18, 1931: 8, 1932: 41, 1933: 21, 1934: 15, 1935: 18, 1936: 11, 1937: 14, 1938: 18, 1939: 17, 1940: 27, 1941: 20, 1942: 12, 1943: 29, 1944: 35, 1945: 30, 1946: 38, 1947: 115, 1948: 90, 1949: 58, 1950: 65, 1951: 110, 1952: 129, 1953: 91, 1954: 101, 1955: 136, 1956: 135, 1957: 118, 1958: 139, 1959: 146, 1960: 126, 1961: 254, 1962: 221, 1963: 215, 1964: 241, 1965: 323, 1966: 374, 1967: 341, 1968: 326, 1969: 337, 1970: 406, 1971: 377, 1972: 398, 1973: 412, 1974: 366, 1975: 428, 1976: 469, 1977: 613, 1978: 519, 1979: 779, 1980: 791, 1981: 835, 1982: 1231, 1983: 918, 1984: 846, 1985: 1051, 1986: 1029, 1987: 1125, 1988: 1436, 1989: 1768, 1990: 2191, 1991: 1934, 1992: 2427, 1993: 2385, 1994: 2599, 1995: 2291, 1996: 2731, 1997: 3171, 1998: 3015, 1999: 3651, 2000: 3969, 2001: 3719, 2002: 3887, 2003: 4820, 2004: 4395, 2005: 5025, 2006: 5834, 2007: 5365, 2008: 4234, 2009: 3954, 2010: 4461, 2011: 4881, 2012: 4498, 2013: 4949, 2014: 5098, 2015: 5343, 2016: 4954, 2017: 5318, 2018: 5446, 2019: 5315, 2020: 4575, 2021: 3766, 2022: 3600, 2023: 2487, 2024: 2326, 2025: 2706, 2026: 1936.
How this report is built
What is in the group, what is counted, and how to reference it.
- Membership
- Constituents as of the June 2026 reconstitution. 30 companies.
- What counts
- Unique trademarks: each mark counts once, and an international registration is grouped with its country designations. A company's count includes its subsidiaries and every owner name under its ticker.
- Source
- Signa's per-company analytics, summed across members, computed October 28, 2026.
Signa, "Dow Jones Industrial Average trademark portfolio analysis", signa.so/collections/dow-jones-industrial-average, data as of October 28, 2026.
About the Dow Jones Industrial Average's trademarks
How many trademarks do Dow Jones Industrial Average companies own?
The 30 companies in the Dow Jones Industrial Average hold 164,453 unique trademarks, counting each mark once and including subsidiaries.
Which Dow Jones Industrial Average company has the most trademarks?
Johnson & Johnson has the largest portfolio in the Dow Jones Industrial Average, with 29,419 unique marks.
Which Nice class do Dow Jones Industrial Average companies file in most?
Class 9, Computers and Scientific Devices, appears on 47,142 of their marks.
Get this data via the API
This report sums one analytics call per company. Rebuild it for any group of tickers, starting with Johnson & Johnson.
GET/v1/entities/{id}/analyticsOne company's portfolio: marks, classes, offices, years
GET/v1/entities?ticker=JNJ&publicly_traded=trueEvery owner record listed under a ticker
ID=ent_019eb7ba-67fc-717e-bcfd-996931fa9380
curl https://api.signa.so/v1/entities/$ID/analytics \
-H "Authorization: Bearer $SIGNA_API_KEY"