USPTO trademark

THE BACKSTORY

Under examinationUSPTOWord markClass 41

"THE BACKSTORY" is a word mark owned by Heat Media, Inc., filed at the USPTO on October 23, 2026. It is under examination and covers class 41 (Education and Entertainment).

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Official USPTO record
THE BACKSTORY trademark as filed
As filed with the USPTO
Status
Under examination
Since October 23, 2026
Filed
October 23, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50178647
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns THE BACKSTORY

The owner and representative on file with the office.

Owner

Heat Media, Inc.

New York, United States

Representative

Dyan Finguerra-DuCharme

Pryor Cashman LLP

Goods and services

What the mark covers

The products and services THE BACKSTORY is filed for, grouped by Nice class.

  • On-line electronic newsletters delivered by e-mail in the field of weekly highlights of world, national, business of fashion, sports, media, beauty, and art news; On-line journals, namely, blogs featuring weekly highlights of world, national, business of fashion, sports, media, beauty, and art news; Providing a website featuring blogs and non-downloadable publications in the nature of newsletters in the field(s) of weekly highlights of world, national, business of fashion, sports, media, beauty, and art news; Providing on-line newsletters in the field of weekly highlights of world, national, business of fashion, sports, media, beauty, and art news

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Application filing receipt mailed
  2. New application entered
FAQ

About THE BACKSTORY

Who owns the trademark "THE BACKSTORY"?

The USPTO trademark "THE BACKSTORY" (application 50178647) is owned by Heat Media, Inc.

What is the status of "THE BACKSTORY"?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull THE BACKSTORY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a16e04-0a90-7110-a090-56d5f816c41a
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a16e04-0a90-7110-a090-56d5f816c41a",
  "object": "trademark",
  "mark_text": "THE BACKSTORY",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "50178647",
  "filing_date": "2026-10-23",
  "nice_classes": [
    41
  ],
  "owners": [
    {
      "name": "Heat Media, Inc.",
      "entity_id": null
    }
  ]
}