USPTO trademark

IT'S THE HOT THAT COUNTS.

Under examinationUSPTOWord markClass 43

"IT'S THE HOT THAT COUNTS." is a word mark owned by Gosh Enterprises, Inc., filed at the USPTO on October 14, 2026. It is under examination and covers class 43 (Hotels and Restaurants).

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Official USPTO record
IT'S THE HOT THAT COUNTS. trademark as filed
As filed with the USPTO
Status
Under examination
Since October 14, 2026
Filed
October 14, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50161305
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns IT'S THE HOT THAT COUNTS.

The owner and representative on file with the office.

Owner

Gosh Enterprises, Inc.

Columbus, United States

Representative

Carrie A. Shufflebarger

Thompson Hine LLP

Goods and services

What the mark covers

The products and services IT'S THE HOT THAT COUNTS. is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Application filing receipt mailed
  2. New application entered
FAQ

About IT'S THE HOT THAT COUNTS.

Who owns the trademark "IT'S THE HOT THAT COUNTS."?

The USPTO trademark "IT'S THE HOT THAT COUNTS." (application 50161305) is owned by Gosh Enterprises, Inc.

What is the status of "IT'S THE HOT THAT COUNTS."?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull IT'S THE HOT THAT COUNTS. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a13fa9-35f0-75ff-903d-0f761da4afeb
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a13fa9-35f0-75ff-903d-0f761da4afeb",
  "object": "trademark",
  "mark_text": "IT'S THE HOT THAT COUNTS.",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "50161305",
  "filing_date": "2026-10-14",
  "nice_classes": [
    43
  ],
  "owners": [
    {
      "name": "Gosh Enterprises, Inc.",
      "entity_id": null
    }
  ]
}