USPTO trademark

UP FOR IT

Awaiting publicationUSPTOWord markClass 3

"UP FOR IT" is a word mark owned by e.l.f. Cosmetics, Inc., filed at the USPTO on October 7, 2026. It is waiting to be published and covers class 3 (Cosmetics and Cleaning Preparations).

View e.l.f. Cosmetics, Inc. portfolioGet this data via the API
Official USPTO record
UP FOR IT trademark as filed
As filed with the USPTO
Status
Awaiting publication
Since October 22, 2026
Filed
October 7, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50149535
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns UP FOR IT

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

e.l.f. Cosmetics, Inc.

Oakland, United States

247 trademarks in the portfolioView company

Representative

Chester Rothstein

Amster, Rothstein & Ebenstein, LLP

Goods and services

What the mark covers

The products and services UP FOR IT is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Approved for pub - principal register
  2. Assigned to examiner
  3. Application filing receipt mailed
  4. New application office supplied data entered
  5. New application entered
FAQ

About UP FOR IT

Who owns the trademark "UP FOR IT"?

The USPTO trademark "UP FOR IT" (application 50149535) is owned by e.l.f. Cosmetics, Inc.

What is the status of "UP FOR IT"?

Its status at the USPTO is: awaiting publication.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull UP FOR IT and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a11b9c-f03c-74bc-b39d-0684b1d34671
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a11b9c-f03c-74bc-b39d-0684b1d34671",
  "object": "trademark",
  "mark_text": "UP FOR IT",
  "status": {
    "primary": "pending",
    "stage": "pending_publication"
  },
  "office_code": "US",
  "application_number": "50149535",
  "filing_date": "2026-10-07",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "e.l.f. Cosmetics, Inc.",
      "entity_id": "ent_019ebba9-4d2e-7569-9e08-15c1d3083dd8"
    }
  ]
}