USPTO trademark

EVERY CHOICE MATTERS.

Under examinationUSPTOWord markClass 3Class 5Class 21Class 30

"EVERY CHOICE MATTERS." is a word mark owned by Davids Health Sciences, Inc., filed at the USPTO on September 30, 2026. It is under examination and covers classes 3, 5, 21 and 30.

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Official USPTO record
EVERY CHOICE MATTERS. trademark as filed
As filed with the USPTO
Status
Under examination
Since September 30, 2026
Filed
September 30, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50137362
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
4 classes
Ownership

Who owns EVERY CHOICE MATTERS.

The owner and representative on file with the office.

Owner

Davids Health Sciences, Inc.

Menifee, United States

Representative

Lindy M. Herman

Rutan & Tucker, LLP

Goods and services

What the mark covers

The products and services EVERY CHOICE MATTERS. is filed for, grouped by Nice class.

  • Toothpaste; Tooth powder; Non-medicated mouthwashes; Non-medicated mouth rinse; Teeth whitening preparations, kits, gels, and trays; Teeth whitening strips impregnated with teeth whitening preparations; Teeth whitening pens sold filled with teeth whitening preparations; Lip balm; Breath freshening sprays; Cosmetic body care preparations, namely, lip scrub; Non-medicated lip care preparations; Cosmetic preparations for the care of mouth and teeth

  • Medicated oral care gels; Medicated mouthwash; Medicated mouth rinses for dental sensitivity; Medicated mouth rinses for remineralization of teeth and tooth enamel; Oral medicinal preparations for dental sensitivity; Oral medicinal preparations for remineralization of teeth and tooth enamel; Medicated oral serums for medical purposes; Medicated mouth care and treatment preparations; Materials for tooth restoration

  • Tongue scrapers; Toothbrushes; Toothbrush cases; Dental floss; Tongue cleaning brushes; Teeth whitening trays for home use, sold empty

  • Mints for breath freshening; Chewing gum

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Teas change of correspondence received
  2. Attorney/dom.rep.revoked and/or appointed
  3. Teas revoke/app/change addr of atty/dom rep received
  4. Application filing receipt mailed
  5. New application entered
FAQ

About EVERY CHOICE MATTERS.

Who owns the trademark "EVERY CHOICE MATTERS."?

The USPTO trademark "EVERY CHOICE MATTERS." (application 50137362) is owned by Davids Health Sciences, Inc.

What is the status of "EVERY CHOICE MATTERS."?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull EVERY CHOICE MATTERS. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a0fa30-b87b-778b-84b3-068f146e0e37
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a0fa30-b87b-778b-84b3-068f146e0e37",
  "object": "trademark",
  "mark_text": "EVERY CHOICE MATTERS.",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "50137362",
  "filing_date": "2026-09-30",
  "nice_classes": [
    3,
    5,
    21,
    30
  ],
  "owners": [
    {
      "name": "DAVIDS HEALTH SCIENCES, INC.",
      "entity_id": null
    }
  ]
}