USPTO trademark

WHAT THE JELLY

Opposition periodUSPTOWord markClass 3

"WHAT THE JELLY" is a word mark owned by e.l.f. Cosmetics, Inc., filed at the USPTO on September 10, 2026. It is in its opposition period and covers class 3 (Cosmetics and Cleaning Preparations).

View e.l.f. Cosmetics, Inc. portfolioGet this data via the API
Official USPTO record
WHAT THE JELLY trademark as filed
As filed with the USPTO
Status
Opposition period
Since October 13, 2026
Filed
September 10, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50102070
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns WHAT THE JELLY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

e.l.f. Cosmetics, Inc.

Oakland, United States

303 trademarks in the portfolioView company

Representative

Chester Rothstein

Amster, Rothstein & Ebenstein, LLP

Goods and services

What the mark covers

The products and services WHAT THE JELLY is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Assigned to examiner
  6. Application filing receipt mailed
  7. New application office supplied data entered
  8. New application entered
FAQ

About WHAT THE JELLY

Who owns the trademark "WHAT THE JELLY"?

The USPTO trademark "WHAT THE JELLY" (application 50102070) is owned by e.l.f. Cosmetics, Inc.

What is the status of "WHAT THE JELLY"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHAT THE JELLY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a09098-18cc-7471-a6b6-d4e939aadbf4
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a09098-18cc-7471-a6b6-d4e939aadbf4",
  "object": "trademark",
  "mark_text": "WHAT THE JELLY",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "50102070",
  "filing_date": "2026-09-10",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "e.l.f. Cosmetics, Inc.",
      "entity_id": "ent_019ebba9-4d2e-7569-9e08-15c1d3083dd8"
    }
  ]
}