USPTO trademark

SMILE RITUAL

Under examinationUSPTOWord markClass 3Class 5

"SMILE RITUAL" is a word mark owned by Kenvue Inc., filed at the USPTO on September 10, 2026. It is under examination and covers classes 3 and 5.

View Kenvue Inc. portfolioGet this data via the API
Official USPTO record
SMILE RITUAL trademark as filed
As filed with the USPTO
Status
Under examination
Since October 26, 2026
Filed
September 10, 2026
Registered
Not yet
Expires
Not recorded
Application no.
50100787
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
2 classes
Ownership

Who owns SMILE RITUAL

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

Kenvue Inc.

KVUE · Summit, United States

2,227 trademarks in the portfolioView company

Representative

Melissa Mendelsohn

Goods and services

What the mark covers

The products and services SMILE RITUAL is filed for, grouped by Nice class.

  • Non-medicated mouthwashes; Non-medicated mouth rinse; Breath freshening strips; Breath freshening sprays; non-medicated mouthwash, mouth rinse, breath fresheners, cosmetic tooth whiteners, breath freshening dissolving strips, and toothpaste

  • Medicated mouthwash; Medicated mouth rinses; medicated mouthwash, medicated mouth rinse, and medicated breath fresheners

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Assigned to examiner
  2. New application office supplied data entered
  3. Application filing receipt mailed
  4. New application entered
FAQ

About SMILE RITUAL

Who owns the trademark "SMILE RITUAL"?

The USPTO trademark "SMILE RITUAL" (application 50100787) is owned by Kenvue Inc.

What is the status of "SMILE RITUAL"?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SMILE RITUAL and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_01a09097-6d34-762e-a417-afef17f61773
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_01a09097-6d34-762e-a417-afef17f61773",
  "object": "trademark",
  "mark_text": "SMILE RITUAL",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "50100787",
  "filing_date": "2026-09-10",
  "nice_classes": [
    3,
    5
  ],
  "owners": [
    {
      "name": "Kenvue Inc.",
      "entity_id": "ent_019f285f-9357-713f-8a43-feed7c509942"
    }
  ]
}