USPTO trademark

WHY I STAY REAL STORIES. REAL CARE.

Under examinationUSPTOWord and designClass 43

"WHY I STAY REAL STORIES. REAL CARE." is a word and design mark owned by ESH Strategies Branding LLC, filed at the USPTO on June 5, 2026. It is under examination and covers class 43 (Hotels and Restaurants).

View ESH Strategies Branding LLC portfolioGet this data via the API
Official USPTO record
WHY I STAY REAL STORIES. REAL CARE. trademark as filed
As filed with the USPTO
Status
Under examination
Since June 5, 2026
Filed
June 5, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99868559
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
1 class
Ownership

Who owns WHY I STAY REAL STORIES. REAL CARE.

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

ESH Strategies Branding LLC

Charlotte, United States

109 trademarks in the portfolioView company

Representative

Mark Leonardo

Nutter, McClennen & Fish, LLP

Goods and services

What the mark covers

The products and services WHY I STAY REAL STORIES. REAL CARE. is filed for, grouped by Nice class.

  • Hotel accommodation services; Providing temporary housing accommodations; Providing extended-stay hotel accommodations; Reservation of temporary accommodation

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Application filing receipt mailed
  2. New application entered
FAQ

About WHY I STAY REAL STORIES. REAL CARE.

Who owns the trademark "WHY I STAY REAL STORIES. REAL CARE."?

The USPTO trademark "WHY I STAY REAL STORIES. REAL CARE." (application 99868559) is owned by ESH Strategies Branding LLC.

What is the status of "WHY I STAY REAL STORIES. REAL CARE."?

Its status at the USPTO is: under examination.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHY I STAY REAL STORIES. REAL CARE. and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019ea07e-a3c6-747a-ae8e-b9feec3f2b96
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019ea07e-a3c6-747a-ae8e-b9feec3f2b96",
  "object": "trademark",
  "mark_text": "WHY I STAY REAL STORIES. REAL CARE.",
  "status": {
    "primary": "pending",
    "stage": "examining"
  },
  "office_code": "US",
  "application_number": "99868559",
  "filing_date": "2026-06-05",
  "nice_classes": [
    43
  ],
  "owners": [
    {
      "name": "ESH Strategies Branding LLC",
      "entity_id": "ent_01a10e0f-f5ed-775b-bc7a-1b3c4de618b2"
    }
  ]
}