USPTO trademark

WHY I STAY

Opposition periodUSPTOWord and designClass 43

"WHY I STAY" is a word and design mark owned by ESH Strategies Branding LLC, filed at the USPTO on June 5, 2026. It is in its opposition period and covers class 43 (Hotels and Restaurants).

View ESH Strategies Branding LLC portfolioGet this data via the API
Official USPTO record
WHY I STAY trademark as filed
As filed with the USPTO
Status
Opposition period
Since October 27, 2026
Filed
June 5, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99868026
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word and design
1 class
Ownership

Who owns WHY I STAY

The owner on file, matched to the company behind it. Every owner-name spelling for that company is grouped on its page.

Owner

ESH Strategies Branding LLC

Charlotte, United States

109 trademarks in the portfolioView company

Representative

Mark Leonardo

Nutter, McClennen & Fish, LLP

Goods and services

What the mark covers

The products and services WHY I STAY is filed for, grouped by Nice class.

  • Hotel accommodation services; Providing temporary housing accommodations; Providing extended-stay hotel accommodations; Reservation of temporary accommodation

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Assigned to examiner
  6. Notice of design search code e-mailed
  7. New application office supplied data entered
  8. Application filing receipt mailed
  9. New application entered
FAQ

About WHY I STAY

Who owns the trademark "WHY I STAY"?

The USPTO trademark "WHY I STAY" (application 99868026) is owned by ESH Strategies Branding LLC.

What is the status of "WHY I STAY"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull WHY I STAY and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019ea07e-8cff-75ad-88f1-a525242a7b7d
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019ea07e-8cff-75ad-88f1-a525242a7b7d",
  "object": "trademark",
  "mark_text": "WHY I STAY",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99868026",
  "filing_date": "2026-06-05",
  "nice_classes": [
    43
  ],
  "owners": [
    {
      "name": "ESH Strategies Branding LLC",
      "entity_id": "ent_01a10e0f-f5ed-775b-bc7a-1b3c4de618b2"
    }
  ]
}