USPTO trademark

SWEET ASSET

Opposition periodUSPTOWord markClass 3

"SWEET ASSET" is a word mark owned by Playa Beauty, LLC, filed at the USPTO on April 1, 2026. It is in its opposition period and covers class 3 (Cosmetics and Cleaning Preparations).

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Official USPTO record
SWEET ASSET trademark as filed
As filed with the USPTO
Status
Opposition period
Since September 8, 2026
Filed
April 1, 2026
Registered
Not yet
Expires
Not recorded
Application no.
99739428
Registration no.
Not yet
Office
USPTO
United States Patent and Trademark Office
Mark type
Word mark
1 class
Ownership

Who owns SWEET ASSET

The owner and representative on file with the office.

Owner

Playa Beauty, LLC

Coral Gables, United States

Representative

Natasha Shabani

Greenberg Glusker Fields Claman & Machtinger LLP

Goods and services

What the mark covers

The products and services SWEET ASSET is filed for, grouped by Nice class.

History

What has happened so far

Steps recorded by the USPTO, newest first.

  1. Official gazette publication confirmation e-mailed
  2. Published for opposition
  3. Notification of notice of publication e-mailed
  4. Approved for pub - principal register
  5. Assigned to examiner
  6. New application office supplied data entered
  7. Application filing receipt mailed
  8. New application entered
FAQ

About SWEET ASSET

Who owns the trademark "SWEET ASSET"?

The USPTO trademark "SWEET ASSET" (application 99739428) is owned by Playa Beauty, LLC.

What is the status of "SWEET ASSET"?

Its status at the USPTO is: opposition period.

API

Get this data via the API

Everything on this page comes from the Signa API. Pull SWEET ASSET and marks like it into your own product with one request.

  • GET/v1/trademarks/{id}

    The full record: owners, classes, dates and images

  • GET/v1/trademarks/{id}/events

    Every step in the office history

  • GET/v1/proceedings?trademark_id={id}

    Oppositions and cancellations against the mark

Get API keyView docs
GET /v1/trademarks/{id}
ID=tm_019d5617-b496-772f-93d2-f4067c46f56c
curl https://api.signa.so/v1/trademarks/$ID \
  -H "Authorization: Bearer $SIGNA_API_KEY"
Response
{
  "id": "tm_019d5617-b496-772f-93d2-f4067c46f56c",
  "object": "trademark",
  "mark_text": "SWEET ASSET",
  "status": {
    "primary": "pending",
    "stage": "pending_opposition"
  },
  "office_code": "US",
  "application_number": "99739428",
  "filing_date": "2026-04-01",
  "nice_classes": [
    3
  ],
  "owners": [
    {
      "name": "Playa Beauty, LLC",
      "entity_id": null
    }
  ]
}